What Makes A Speaker “Good”?

Hear yea, Hear yea!What-Makes-A-Speaker

Hey…I’m talking to you…yes you.

What makes a good speaker? Stated more succinctly, what makes a speaker attractive, engaging, and worth your ear time?

There’s such a rush in listening to a truly talented speaker – they could be talking about anything. The best teachers are the ones who have a specialty and you know they could talk about mowing the lawn or washing dishes and they’d be interesting.

They have that certain speaker sauce – a feeling they project which invites, welcomes, and embraces the audience. Generally they possess an intensity that comes across on their voice. They have a sound knowledge of their topic. And the best ones will have a sense of appropriate humor to interject to keep it moving and fresh.

Who’s the most recent ‘good’ speaker you enjoyed?

It’s definitely one of those situations of I’ll-know-it-when-I-see-it. When you do see and experience a solid speaker, let them know. Tell them specifically what you found enjoyable and meaningful. Specific is always terrific. If you sit through a less than tolerable talk, you can also gently suggest ways to improve their work. If they are a professional speaker they will appreciate knowing your thoughts, all the way around.

Understand that speaking well is a talent and skill. What works for one is different than what may work for another. All the same, appreciate the effort it takes to talk in front of any size audience. Good or not, it takes guts and gumption. Start there.

Service and Experience

Many people mistake customer service for the customer experience. Service-and-Experience

Are you being served? What’s your experience?

Let’s bust that wide open today and correct course.

Customer Service: Service is what you give. It’s all the effort, thought, energy and actions you put forth into serving. The servant mentality is a prime explanation of this idea – here’s a good article to explain it more.

Customer Experience: Experience is what you get. It’s what you anticipate, hope for, desire, and receive from the giver of service. You want to enjoy your experiences as they make memories that will linger a long time.

Knowing the difference between the two is a good start on identifying what your service is and level therein. Once you know this you can and will affect the experience.

Why Gender Equity Is Important In Marketing

Gender-EquityThink about it: when was the last time you noticed a printed advertisement? What was the message, the company, the item they were promoting?

What about the last online ad you took notice of? Why did it linger in your grey matter? Was t a timely message? A striking image? A product you are trying to find out about or perhaps one you’re already familiar with?

What gender equity message do you see in your brand images?

And who was in the images and ads? Did you notice gender and representation? You should.

Here are 3 reasons why gender equity matters in marketing.

•Full respect of all people, all genders lends to a more opportunistically open world. More is available to all.

•The aspirational nature of seeing ourselves in an image meant to entice us is extremely powerful. When we see ourselves, we pursue the goals.

•When we don’t see ourselves – when our gender is left out – the message is less meaningful and effective. When we don’t see ourselves, we are much less likely to engage.

Marketing is communication. Images communicate. Look at the images of your brand and see if they truly represent whom you are asking to engage. Being aware of and acting on gender equity – intentional inclusion – will go a long way towards your success and the satisfaction of your customer.

Look around your brand. Confirm, adjust, and move forward.

Inspiration

InspirationWhat does it take to inspire you?

Who? What? Where? When? Why?

The classic journalistic queries will take you a long ways towards figuring out what then inspires your customers. Starting with the knowledge of what inspires you, use that information forward to market your business.

Look around – inspiration is everywhere. Start with yourself. 

Customers want authenticity. They want accuracy, transparency, value, education and camaraderie. All of these things will lead to brand growth, stronger business possibilities, and happier customers.

Inspiration is theoretically what got you into business to begin with. Think to the moment or slow moving thought that evolved into What I Want To Do. Where did it come from? How was the timing right? What do you want to ‘do’ with your vision? How are you going to change the world with your ideas?

These all factor into inspiration. Those outside looking in are hungry for the reasons behind your inspiration. They want to relate, share, and participate. Help them do so my first setting your mission and vision. Take the time and as needed, hire a prop to help you develop these two pieces that will guide your adventures.

We all want to be inspired. We all look to various people and brands for inspiration. Be the one people want to look to. Figure it out for yourself then share it with others.

Say What?? What Your Brand Is Saying

Say-WhatCommunication often rates as the highest issue in a workplace.

Marketing is communication.

When you work towards the goal of healthy and productive communication your results in marketing are stronger and more effective. Let me explain.

Say you’re having a conversation with a colleague at lunch one day. They mention that they saw a recent tweet on the company and they weren’t sure what it meant. You two talk about it and along the way you realize – aha!! This is an excellent example of making sure what we are talking about is understood by our customer.

If you and your colleague are unclear, there’s work to do. Start with:

•Knowing what your core message is as it relates to your mission.

•Is it clear? Is it credible? Is it authentic?

•Can everyone get an idea of what you do by your marketing messages?

•If yes, proceed.

•If no, pause and discuss what the various interpretations could be from various audience members.

•Discuss until you develop a clean and understandable message to the target audience.

These Girl Scouts are getting their message out there!

Strong and accurate communication for business health leads to strong and accurate marketing.

Start by knowing who your market is, where the brand messages are coming from, examining the output, and always tuning to improve.

Marketing should provide a clear and unified message of who and what your brand is and does. Take the time to invest in making sure it’s clear to you and your customers. They’re out there waiting for you.