Archive for April 2015

What Makes A Speaker “Good”?

Hear yea, Hear yea! Hey…I’m talking to you…yes you. What makes a good speaker? Stated more succinctly, what makes a speaker attractive, engaging, and worth your ear time? There’s such a rush in listening to a truly talented speaker – they could be talking about anything. The best teachers are the ones who have a…

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Service and Experience

Many people mistake customer service for the customer experience.  Are you being served? What’s your experience? Let’s bust that wide open today and correct course. Customer Service: Service is what you give. It’s all the effort, thought, energy and actions you put forth into serving. The servant mentality is a prime explanation of this idea…

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Why Gender Equity Is Important In Marketing

Think about it: when was the last time you noticed a printed advertisement? What was the message, the company, the item they were promoting? What about the last online ad you took notice of? Why did it linger in your grey matter? Was t a timely message? A striking image? A product you are trying…

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Inspiration

What does it take to inspire you? Who? What? Where? When? Why? The classic journalistic queries will take you a long ways towards figuring out what then inspires your customers. Starting with the knowledge of what inspires you, use that information forward to market your business. Look around – inspiration is everywhere. Start with yourself. …

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Say What?? What Your Brand Is Saying

Communication often rates as the highest issue in a workplace. Marketing is communication. When you work towards the goal of healthy and productive communication your results in marketing are stronger and more effective. Let me explain. Say you’re having a conversation with a colleague at lunch one day. They mention that they saw a recent…

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