Archive for June 2015

How To Market To New Customers

1. Send select targeted strategic hard copy mail to a well-managed list. 2. Practice Permission Marketing. 3. Follow the guidelines of the CAN-SPAM Act. 4. Regularly (quarterly, as instance demands) clean and manage your mail, email, etc. lists. 5. Only send email solicitations to people you have met and have express permission to email. See…

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How Not To Market To New Customers

1. Send blind list mailings. 2. Practice non-permission marketing. 3. Violate the CAN-SPAM Act. 4. Never clean your lists – mail, email, all of them. 5. Send an unsolicited email and then offer “unsubscribe” from a list they didn’t subscribe to. 6. Send catalogs without request. 7. Sell, give, share, and rent your contact list.…

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What If

What if you had shared that piece of information you chose to hold back? What if you asked for the sale? What if you shared a personal experience that was relevant to their situation, not simply to tell a story? What if they asked you more questions and you didn’t ‘throw up’ on them (monologue),…

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Before The Parade (Opportunity) Passes By

Yesterday I was happy to partner with a local Chamber of Commerce to offer a business marketing workshop. Specifically, the Ashland Chamber invited me to join them in presenting an hour-long conversation on Smart & Green Parade marketing. Getting business and organizational entity folks to get rid of the candy & flyer handout mentality is…

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Marketing Gold Dust

“UGC is marketing Gold Dust.” – Neil Witten, StoryStream This was among the many gems I have taken with me from the inaugural Whistler Bike conference. Hosted in gorgeous Whistler, British Columbia Canada, it was a remarkable endeavor which I found very successful on about every level. The folks at Crankworx and Pinkbike put their…

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