Archive for July 2015

Near Hit or Near Miss?

Which are you hoping for today: A near hit or a near miss? It’s the same concept as asking: are you going towards something or away from something? Your perspective has everything to do with your vantage point and hence your action. Knowing you can only control your self and your thoughts and behavior in…

Read More...

Are You Leading Or Managing: Round 2

On Wednesday, I published what incidentally became Part 1 of today’s Part 2. Today I’ll explode the view, as promised. “The difference between management and leadership 1 Managers work to get their employees to do what they did yesterday, but a little faster and a little cheaper. 2 Leaders, on the other hand 3, know…

Read More...

Marketing: Are You Managing Or Leading And Does It Matter?

There’s a lot of talk lately on Leadership. Leadership’s always been around, whether it’s had a title or not. It seems we want to lump Managers into the sheep herding category, feckless folks who simply are in place to follow orders, follow the drum beat, and follow (the) suit. Leaders, on the other hand, are…

Read More...

Shoppers Aren’t Naive: They Simply Need Help

Shoppers are savvy. Make every assumption of that positive. What seems to be naivet√© sometimes is simply a lack of knowledge, available information, and assistance in getting the message. They’re smart. They’re just waiting so go help them out. In a really worthwhile article, Delving Into The Mind Of A Naive Shopper by Neal Macdonald,…

Read More...

Learning In Public

“It takes a lot of guts to learn in public.” – S. Wilson Wilson’s right. When we put ourselves at the mercy of the public when learning something new, it’s a risk many are averse to. And learning something new regularly is how we will survive and thrive. Change is constant – so without it…

Read More...

“My Favorite Word”

There is one word – My favorite – The very, very best. It isn’t No or Maybe, It’s Yes, Yes, Yes, Yes, YES! “Yes, yes, you may,” and “Yes, of course,” and “Yes, please help yourself.” And when I want a piece of cake, “Why, yes. It’s on the shelf.” Some candy? “Yes.” A cookie?…

Read More...

Sing A Song Of Marketing

What’s your theme song? That’s right – what’s the ditty, jingle, number that describes who you are, what you do, why, and with whom? This morning for a business meeting with 30 seconds to make an impression, I took a popular culture jingle and reworded it to fit my message. Tell me what you think:…

Read More...

Filling Empty Space

When you have empty spaces around you, what do you fill them with? Let’s start with the spaces first: Where are they, what purpose do they perhaps serve, what could they do better, and how sees them? If you have a room with no people in it, does it feel lacking, comfortable, or spacious? Are…

Read More...