Archive for October 2015

Adding Value To A Commodity Product

How do you add value to a product that has commodity status? No, it’s not a riddle or opener of a joke. Let’s start by defining what a commodity is. According to our friends at Dictionary.com provide us with this explanation.  Friend and colleague Mike Kallenberger touches on beer and commodity in this article. I’d…

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Success You Had….

Recently I was cleaning out some files from a box that’s moved with me across country through various residences. It was time to fish or cut bait with the heavy box of papers. Time to cut bait. Inside the box lived an assortment of large mailing envelopes with papers my mom had saved from my…

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Where Is Your Quality On Display?

For some of us, me included, it’s sometimes a challenge to “show” people our quality standards. We have testimonial pages, offer brochures (virtual & hard copy), reference various re/sources…yet it’s difficult for some to wrap their minds around a service as capable of a quality component. Having returned from the inaugural CIA Crafting Beer &…

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Slay The Dragon Of Objection

No! No thanks. No thank you. Nope. Ummm…. I don’t think so. You’ll have to ask someone else. I’m not the one who can sign off on this project. There are as many ways to say no as there are people who say it. Saying no, as I’ve told a friend, is a way to…

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3 Things I’ve Learned From My Fine Husband

3 Things I’ve Learned From My Fine Husband Asking questions is a great way to start a conversation. Further, open-ended questions are really the key here. Closed ended = short conversations. Open ended = where opportunity happens. Do your research. He’s excellent at digging around the Internet in particular. While that’s not a joyful activity…

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