Archive for November 2015

Marketing Exercise: Part 2, Question Replies

Yesterday I shared the story of my most recent hosting of a business event and the marketing exercise I did to open it up. I promised the replies from the exercise I conducted. So here they are. What is marketing? Communication (11), show casing, business, awareness (2), honest belief, networking getting the word out, relationship,…

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Marketing Exercise: Part 1, Ask The Questions

I’m a member of a local Chamber of Commerce. Not because it drives a lot of business for me. Not by a long shot. What it does do is provide one avenue to keep me sharp. I hone my chops and practice my presenting skills. I’ve made some terrific new friends, frolleagues and colleagues. And…

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What Do Mustang Sally And Elizabeth Gilbert Have In Common?

“All you wanna do is ride around Sally / Ride, Sally, ride…” You’ve likely heard the familiar refrain from the Wilson Pickett original, Mustang Sally. It’s catchy and now I hope it’s in your head from a while… That song implanted in your head (you’re welcome), I found myself dancing around my house to pump-me-up-for-the-day…

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What’s Your Business Lineage?

When you pause to look at where you came from, what do you see? What’s your business lineage? I’m talking about the path you took to get where you are. What’s that look like, what will you mimic moving forward, what will you change looking back, and why does it all matter to what you’re…

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Business Cornerstones

In cleaning files this week, I came across this list I wrote in 2009. It all still stands true. Business Cornerstones Use commemorative stamps. Always use live engaged people to answer the phone. If nothing else a message service that is easily accessible and navigable. Always say Thank you with a genuine smile and if…

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