Archive for December 2015

Licensed To Sell

With a nod to Mr. Bond, I’d ask you today: do you have a license to sell? In the not so literal sense, do you have your ducks in a row, poop in a group, and otherwise thoughts and practices lined up so you can actually sell your goods and services? If not, today’s the…

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Everybody’s Business: Business Cards

When you meet me, you’ll find I’ll ask some open-ended questions, shake your hand firmly, and ask you for a business card – as well as have mine readily at hand to share with you. Recently, a woman bought an item I had listed on Craig’s List. As she was preparing to leave, I asked…

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Marketing Management 101

Marketing is communication. In this direction and mindset, ask yourself & consider: Does your business have style? What’s the marketing style of the business? You only succeed when they do. What are you doing to help others succeed? What are you doing to help your marketing efforts succeed? Questions are the answer. Ask yourself and…

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I Stopped McLovin’ It Today

On a recent road trip My Fine Husband and I decided to patronize McDonald’s. We do so with random regularity when opportunity arises and the purpose fits the situation. It was on this trip I stopped from the first time and asked myself (and MFH) why is it we visit and buy McDonald’s? What is…

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Women & Beer Survey 2015: Call For Input

‘Tis the season to pour a delicious beverage and tell people what you think! If you’re a woman and have an opinion about beer, please contribute. Here’s the link – and it’s easy to remember as well: womenenjoyingbeer.com/survey2015 Why are we doing this? In 2012 we put forth a 50 question survey – the first…

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The Value In Your Communications (AKA Marketing)

Marketing is communication. If you’ve heard me speak in person, followed me here, Twitter and other places you’ll know Rule #1 = Know Your Market. So let me give you the gift of insight this holiday season as it relates to your future business success and your marketing endeavors. Marketing is tied to everything you…

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