Archive for February 2016

What Is Public Relations?

I came across an article I had torn out of a magazine entitled, “What Is Public Relations?” a while back. It’s an excellent question and – since you’re here on my Marketing focused site – bears expounding on to explain. Public Relations, commonly called PR, can be defined in a few ways, all based on…

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The Power Of A Yellow Sweater

Yesterday I gave a talk on marketing yourself to a room full of college students, faculty and guests. It was the last in a series of Tech Talks at SOU partnered with SVTG, designed to give students valuable real world insight post programs & graduations. Mine differed from the core of the series, though my…

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“Your Feedback Is Very Important To Us…”

So why, then, do I feel so unimportant? United Airlines sent me a notice this morning to update my security clearance stuff. While I am in full agreement with reasonable safety measures, the questions they asked me to pick then provide an unyielding answer to in order to get into my own account are silly.…

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And vs. But

One of the very best lessons I have ever learned is to replace “but” with “and.” With a deep bow of gratitude to Jack Anderson, my former colleague and mentor from my Ace Hardware days, I have implemented and changed my thinking entirely with this simple and effective tactic. Here’s how it changes lives for…

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Why Did You Start Your Business?

While there are many answers to this query, I’d venture a strong “to do what I really want to do” fits for many. If that’s the case, are you doing what you set out to want to do? Said another way, are your days filled with the passion part of your reasons? Do you wake…

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Who’s Helping Who?

My Fine Husband recently contacted a shoe company per a concern; he’s a brewer and needs safe, non-slip and waterproof footwear and the pair he had been wearing (happily) developed a premature flaw. He’s really good at figuring out what needs to happen, reading all the necessary (or at least provided) information the company shares…

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What Good Marketing Is

Marketing is communication. With that definition, everyone is marketing. Marketing = communication, communication = education, education = progress, movement, sales and all the rest. It’s a good M word. Marketing sometimes gets a bad rap. It’s truly too bad when this happens since I believe, as a member of the professional marketing community, much of…

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