Archive for March 2016

Where Does The Time Go?? AKA Who Inspires You?

I don’t know how time seems to fly so fast, no matter what’s happening in life. Recently I was texting back and forth with a friend and colleague and she said she couldn’t WAIT for this month to be over. That caught me very off guard. Wait, what?? She wants time to go even faster?!…

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What Differences Do You See

Look at these two photos. What do you notice overall? When I look at them, I see a few obvious differences: Business Books White, red, and dark blue. Predominantly very easy to read font and short titles. 5 faces of real people Food Books Busy, multi colored covers All food, no faces Fonts various sizes,…

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Professional Service, Profit & Service

A few years ago I was invited to speak at various classroom audiences CWU. As it unfolded, I had a bit of time between classes so wandered around the building and found a library-esque room with a wall bookshelf of various academic text books and other books, including some on accounting. In reading the spines,…

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Say No To Free Work

What do you expect to get when you work for someone? What can you reasonably anticipate when someone hires you or tells you they’d like you to do something for them – something that they value and desire and want accomplished? You expect to get paid, right? Yes. And of course you should. Taylor Swift…

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Waste Free Marketing

So a marketer walks into a festival…..a chocolate festival in particular, to conduct flavor workshops. Okay, so it was me, happily so, at the OCF. (here’s a pre-fest video tip for you from The Local Dish) And in the wrap up and final clean up for the last of three workshops I gave, I happened…

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Your Marketing

“Our marketing is our employees doing their job well.” Wise words. Ask yourself today: What role do I play in our marketing? How do I best execute my work? What do I need to perform at my best for the entire whole? How do I continually evaluate and improve? Who else is involved in this…

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