I define marketing as communication. It’s at the core of all our interactions with ourselves and others.
So when I came across the phrase – marketing is a mindset – I knew it struck the mark. Mindset affects how we communicate.
Marketing is full of opportunity to please, delight, and create. It’s also possible to muck it up, corrupt, and send it all down the toilet.
Think of a few things when you’re developing your marketing plan such as:
- When people see you coming do they think “Here’s comes help!” or “Here’s comes trouble”?
- Be the fountain, not the drain. Leaders are fountains.
- From A to B – when and how do we get there? (note the “we”)
- Improve one thing per week. Make it doable.
With a hat tip to the venerable and sharp Jim Sullivan, I wanted to share these ideas today.
Consider them in your marketing plans, strategy and tactics. Make sure you can answer them and relate them to your vision. Your vision is a brief statement, making visible what you want to do. That’s critically attached with marketing.
If you can see – if you can visualize – what you want to accomplish, you’re much more likely to achieve it. If you can’t see it, how can you make it happen? Do it right or grab the life vest.