Archive for April 2016

Marketing Is A Mindset

I define marketing as communication. It’s at the core of all our interactions with ourselves and others. So when I came across the phrase – marketing is a mindset – I knew it struck the mark. Mindset affects how we communicate. Marketing is full of opportunity to please, delight, and create. It’s also possible to…

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Who Is Your Ideal Client?

That’s easy for me: The ones who energize me. This revelation crystalized for me upon meeting with a new marketing coaching client about a month ago. And it’s a helpful revelation. Here’s why. In consultant & coaching circles, it’s common for the coach or consultant to ask their customer: who’s your ideal client? The question…

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Who’s In Your Millionaire Mirror?

According to Gene Bedell, it should be you. I recently read his book in an afternoon (yes, I’m a fast reader) and found some serious gems inside. I’ve learned that in reading books related to business, it’s best to find the pieces and bits that relate and resonate for the reader. It’s an especially prescient…

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Language of Giraffes, AKA NVC

One topic on my list for professional and personal development is listening. Listening is a vital skill for successful business, personally & professionally. I’m in search of education for myself to improve that skill: Julian Treasure has been one resource for me. And to keep learning, I recently attended a public presentation on Non Violent…

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Marketing Evolution

“One group’s needs determine a basic shape, and then another group comes along and asks to alter the contours.” – NYT Sunday Magazine Keeping up with the changes in our world in real time is mind boggling at a minimum. What should I pay attention to? What can I ignore? What might be The Next…

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Marketing Martini

The classic Gin Martini is parts gin (vodka for some), vermouth and some sort of flavorful accent like olives or lemon. So what would a Marketing Martini recipe look like? I’d propose a few ingredients. Education. Just like a martini would get nowhere without either gin or vodka, foundational understanding and knowledge is where it…

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