Archive for May 2016

Marketing Learning Lab

I’m popping up this morning to make a special offer. Here’s the scoop & scope: Marketing Learning Lab: Going Deep into your Marketing Strategy & Tactics. The What, Why, How, When & Where of Building Your Marketing Success. Join me Wednesday June 22nd from 1 – 4 pm for a 3 hour ask-all-the-questions-you-want in-depth Marketing…

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Marketing Myth #2: “Small Business”

Welcome back to the Marketing Myth series. It’s time to debunk, smash, shatter, and get rid of the excuses for not having a proper marketing strategy. Your strategy is as integral to your business health as an annual physical is to your personal health: you must invest in yourself on the front end, preventative side,…

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Marketing Myth #1: Marketing Is Expensive

There are myriad excuses people tell themselves on why they don’t purchase marketing services. One of the top excuses is “it’s too expensive.” I’ve had dozens of people through the years tell me “I’d love to hire you but I can’t afford you” before they even inquire about investment. They seem to equate energy, ideas,…

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What’s Your Competitive Marketing Edge?

“The role of the consultant is to make it simple.” – Marti Barletta, Marketing Guru Marti is right. And to that end, ask yourself: “What is my competitive marketing advantage?” If you have to really think about it, it’s time to find the right pro to help you with marketing strategy and tactics. Here are…

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What If It Does Work?

What if it doesn’t work – isn’t the right question to ask yourself. The right Question = What If It Does Work? Then what? Then….EVERYTHING!!! Melissa J Nixon was our opening keynote speaker at the 2016 Women’s Leadership Conference of Southern Oregon less than a month ago and she hit the bull’s-eye. Some of her…

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Male Default Is All Ours, Change Is Ours Too

Marketing is communication. When you’re communicating, accuracy is critical. If you make beer, you say ‘beer’, not ‘fermented beverage’ or ‘drink’ or (heaven forbid) ‘product’. So when we read, speak and otherwise see messages all around us, what gender is usually identified? The default is male. And that’s not right. It’s wrong. So why is…

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1 2 3 Marketing Punch

I had the distinct pleasure to be part of a panel at this years Craft Brewers Conference in Philadelphia this month. As a marketing pro and with my business Women Enjoying Beer, the beer crowd is one I like to run with and help. Julia Herz, Brewers Association Craft Beer Program Director, and Abby Berman…

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