Archive for June 2016

Nonviolent Communication In Marketing

A few month ago I attended a talk by Joanne Lescher, a communication expert and specialist in Nonviolent Communication. I’d long heard about NVC, as it’s called, though had yet to learn more about it. Suffice to say it was very worthwhile. And I want to share a few keys I learned from that event…

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Who’s Responsible For Speaking Up?

I am. You are. We all are. When we want change, we all need to be the ones to speak up. This morning I wrote a letter to an art center challenging its show: not for the content, nope. For the fact that there is only one woman in a show with 4 others (all…

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Get Help Running Your Business

Starting and running a viable business is hard work. For those of you who run your own, you know this to be true. Hard can mean difficult, long hours, challenging, frustrating, invigorating and so many things. For me – alongside the hard work, if I’m not having fun, that’s my sign to get out. When…

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Marketing Myth #4: You Don’t Need Marketing

The best businesses are in fully command of their marketing plan, including strategy and tactics. The people running those shows understand they need to: Have a marketing plan to follow. Provide the plan adequate resources, including dedicated staff and effort. Regularly seek expertise from various sources to care and maintain an effective marketing plan. The…

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Give People A Welcome Exit

Now what in the world does this mean: “give people a welcome exit”? It means to be ready to open the door for them on the way out (nicely – no hitting their butts on the way out). It means having a very obvious and easy to execute “Unsubscribe” link. It means thanking people for…

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Who’s On Your List?

I keep a file of ideas on my desk for these posts. While my imagination and brain are both fertile grounds for topics, some days I want a bit of a boost – so I go to that file and dig in. Today is one of those days where I wonder: What I can share…

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