Archive for July 2016

Gender & Presence

I’m a relatively avid reader, just shy of voracious. One book I’ve read this summer is Amy Cuddy’s Presence. Wow. If you’re like me and other 35 million+ who’ve watched her TED talk, then this book will be an extension of her. Though it’d be cooler to sit with her and listen in person, the…

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Does Your Vision Need Corrective Lenses?

Vision has to be something you can see. With a nod to Mr. Sinek, I wholeheartedly agree. In my work recently with clients and in talks I am on fire about vision and mission. Vision has to be the first guiding light for every step forward you take. You have to be able to visualize…

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Questioning

“What you question will set you free.” – Jen Sincero The old adage “Question everything” is true. Even if you think you agree. Even if you think you like it. Even if you think it’s what you’re supposed to think (you’re supposed to think what you in fact do think, by the way). Jen’s work…

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What’s Your Norm?

“We could see the urinal as an accommodation for the male body, but we treat men as the norm, so we don’t.” – NYTimes Sunday magazine With the wonderful progress of gender equity for all genders and identifications, this statement should make us all stop short. It makes me think a great many thoughts. Why…

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Dogs, Death & Marketing

Two months ago my beloved Belle met her final fate and we ended a very quickly dramatic evening of her demise. It’s an extremely difficult thing to do – to cut the power, to end the life of a family member, especially ones of the canine nature. They give us everything they have, whether we…

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You Can’t Kill An Idea

“You can’t kill me – I’m an idea.” – Eddie Meltzer, Orlando Florida I heard the interview on NPR by Ari Shapiro of Mr. Meltzer in the aftermath of the Orlando Nightclub shootings and was moved in a few ways. The one that has stuck with me was the above quote from Mr. Meltzer. You…

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Marketing Myth #5: Keeping The Wrong People

It’s a HUGE misconception that keeping people – the wrong people – in roles – the wrong roles, or wrong for the organization all together – is better than having a vacancy. Doubt the default of leaving things as they are if you think you’re better off. You’re not. You’re only prolonging the agony and…

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Enemies Of Marketing

“Ignorance + Inertia = Enemies of Business.” I heard this at the 2016 CBC and will agree with it in a Marketing capacity. Ignorance as an adult is selective. You can choose what you learn and absorb, just as you can ignore and dismiss what you don’t really want to know or learn. Inertia (sluggishness…

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