Archive for August 2016

Marketing = Business Development

What are you doing with great intention? What’s that one thing you’re really focused on right now to develop yourself, your team, and your clientele? How are you clarifying your expectations? How are you walking your talk? How are you educating and training forward? How are you overcoming resistance and learning to go with a…

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Low Pricing Is Not Leadership

Pricing right is leading. Using price to drive business is not. Learning to price your services and goods can be a sticky wicket. When you operate a business, including the business of running your household, money and prices factor in. Crowing that you have low prices will bring in low business expectations in the form…

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Don’t Blame The Marketers

“I just assume that if it’s organic, it’s good.” – Raquel Hoffman, NY The New York Times covers a lot of ground, topics and people. I like reading it because it gives me pause with the depth and breadth of reading available. Even so, Ms. Hoffman’s quote from an article the Times ran July 20,…

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No Specials Board

Do you offer specials? If so, do you have a special board? What about these goodies makes them special? I heard an excellent talk at the Texas Restaurant Association annual TRA Marketplace show this year talking about this very thing. If you do specials, make them truly special. Everyday features aren’t specials. The speaker said…

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Be Your Own 100%

It’s easier to take responsibility than some may think. Taking responsibility means being open to success, mistakes, and redirections. It’s not hard – it takes consistency, fortitude and support though for sure. Build your own groups of supporters who will be there when you need and want them; don’t build a team of yes-sayers –…

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The (Marketing) Value of Hard Copy Mail

Mail like this makes my day. Thank you notes and cards are *still* one of the classic, effective and most noticed forms of gratitudinous communication. Ask yourself: what personal notes, postcards and letters do I keep around? How easy it is to recycle them? This particular letter literally brightened my day. It’s from two multi…

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