There’s apparently a paranoia among some business folks, usually sole props, in publishing their actual address. On business cards and websites specifically it’s conspicuously absent.
I am mystified and annoyed by this move. Why do they do this?
A website needs to have the legitimacy of a real mailing address. All marketing communications must include a real mailing or street address as well, as it pertains to the CAN-SPAM Act as well. So why leave it off? Are you really going to get that much mail? I doubt it. If you do, then contact the responsible parties and request removal.
The reason I notice is that I send out hard copy notes. Thank you, good to meet you, let’s get together, congratulations, condolences, and for all reasons where a personal note would be valued and appreciated. It’s marketing – very effective marketing at that. And beyond marketing, it’s a very human act of connection. I want people to see that I took the effort to write and send them an actual piece of whobody mail. That they matter.
My advice today: put your mailing address on your business cards, and make it very very obvious on your websites. All retail operations would do well to have their address and hours of operation on the very front page, top. Having to search for it is not customer friendly – it’s customer aggravation in real-time.
Telling people where they can find you is good business and good manners. If you want to do business, you’ve got nothing to hide. Besides, are you really going to regret publishing your address? A PO Box can serve the purpose if you prefer to not give a home office address.
In the age of transparency being good business, publish your damn address. Make it easy for people to find you.