Archive for September 2016

Publishing Your Damn Address

There’s apparently a paranoia among some business folks, usually sole props, in publishing their actual address. On business cards and websites specifically it’s conspicuously absent. I am mystified and annoyed by this move. Why do they do this? A website needs to have the legitimacy of a real mailing address. All marketing communications must include…

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Pre-Workshop Questions On Marketing

My local Small Business Development Center (SBDC) hired me to give a marketing workshop this summer. In preparation for the workshop, I asked my fine host to send a few questions forward to the attendees so I could be sure to address them at the seminar. One of the questions was: On a scale of…

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Great Programs

“It’s only a great program if 90% of people who walk through your doors are excited.” Great, amazing, local, millenniala, craft, mindfulness, awesome…. So many overused words, so much over-done enthusiasm.  They’re useful words to be sure. Simply grossly over and mis used. Call your work and programs as you see them, accurately. Market them…

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What Does “Family Owned” Really Mean?

It always gives me pause when people say they want to work for a family owned company. Just what does that mean? It may be convention: that we think that business owned and operated by families, the same families who started the business, is a stable, healthy, sound bunch of smart and adept folks. They’re…

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Doll House

There are people in this world who make your work worthwhile. Doll Distributing houses a whole slew of them – starting with Mark & Julia Doll, Lauren Doll-Sheeder and going right through their ranks. I had the pleasure to work with them again this summer in Des Moines, Iowa. Great town, terrific things happening –…

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Business Gems

It was such a pleasure to get to experience Karen Barry of The Friedman Group lead a day long leadership development workshop recently. Karen’s a pro – organized, thorough, on track and focused. She’s also got a good sense of reality and humor. Here are a few gems she shared at the workshop. If it’s…

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Business Is The Customer Experience, Not Stats

Why do so many people put so much value on metrics? Why are the statistics so important? In my forthcoming book I take statistics to task: stats measure what has been, not what can be. You need the psychographic data – the qualitative (vs. quantitative) to really tell you the story of what’s going on.…

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Discovery Sessions

Q: What’s the value in hiring a marketing pro? A: Using and implementing the knowledge you purchase. Like any transaction, the value in marketing is realized when you put the advice and expertise you asked for into action . Knowledge isn’t power – applied knowledge is power. The Discovery Session is one of my most…

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Useful Redefinitions

In 2015 I applied for and was chosen to give a TED talk. The day I found out, I was visiting family in Wyoming. Though I like to keep my email and work at bay when trying to vacation, face it – for those of us who own and run businesses, it’s always on our…

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