The Small Business Development Center’s of America are misnamed: there’s no ‘small’ in any business. If you’re a business person, especially an owner, it’s HUGE. Your days are full of business and busyness.
Be the title as it may, my local SBDC office hosts a variety of educational events including a series they call “Fueling up! Accelerate to Excellence.” I’ve attended 3 of the 4, and for full disclosure, was the 2nd presenter in this series.
The most recent session was conducted by Lisa Manyon, known as The Business Marketing Architect. Lisa gave 3 hours of useful, real and tangible insight and advice at her seminar. Here are a few of the gems I took away.
- Publicity is a gift. When you make the effort to reach out and build real, true relationships with press – as it fits what they need – then you are creating long term success for the press and for you. They need and want news, you can really benefit from accurate coverage. Relationship are where that happens.
- Figure out what’s effective and what’s not. What sort of publicity is to your advantage? What are the outlet options for your work and news? Who can you talk with to figure out what they need then fashion what you have (or know others to have) for mutual success?
- Marketing isn’t a Paint By Numbers. There’s never one size fits all. You have to have an overall strategy and then the necessary tactics to make marketing work.
“The Power of Publicity: How to Get Ink, Air & Face Time in the Media” was well worth the time and investment. Now, the key to all of this education is to apply it. Latent knowledge isn’t power – applied knowledge is.
I’d recommend wandering Lisa’s site for more insight, information and to find out how she works and with whom.
It’s good to have reliable, credible colleagues in any industry. Glad Lisa & I are in ours together.