Archive for October 2016

Fueling Up & Publicity

The Small Business Development Center’s of America are misnamed: there’s no ‘small’ in any business. If you’re a business person, especially an owner, it’s HUGE. Your days are full of business and busyness. Be the title as it may, my local SBDC office hosts a variety of educational events including a series they call “Fueling…

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The Aggravation (and Why) of “Like Us On Facebook”

It’s annoying at best to have someone state: “Like us on Facebook.” Why? Because there’s no compelling reason. It’s a command, not a request nor does it give any reason why I should consider doing so. So what. Do you want more stuff in your inbox, another nudge from our omnipresent phones? Do you really…

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Let’s Talk About Talking About Yourself

If you and I were to talk today, what would you want to talk about? Would it be a fun conversation? Would it be business, recreation, projects, travel, food, people….a combination of everything going on in your life? Talking about yourself with another person is a form of marketing. One of the very best things…

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Check Your Engine Light

Who’s got your back? Or rather, who’s looking at your tail lights to make sure they’re working and intact? Is that person a family member, colleague, client, coach, partner or otherwise random passerby with a big heart? Who else can see your check engine light when it goes on? In the every day of running…

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Wise Marketing

The wise marketer looks for buffets filled with food for thought: the isolated events, curious behaviors, odd trends, and tiny bits of data, all of whose relevance is unclear. The market who can assemble a shrewd blend of this information can create a power salad: and idea, strategy, or tactic that changes a business. Sometimes,…

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Taking Care Of Your Customers

Take care of your customers. When you do that – take care of them – they’ll take care of you. At a recent business meeting I was invited to present a 5 Minute Magic Business Lesson. Here’s what I shared: Listen more, talk less. Really concentrate on asking probing, open-ended questions then be quiet and…

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Fire Brands

Fire brands inspire me. They see opportunity, know they can make something happen and dig in to do it. A firebrand is, in the words of my friend Michelle, the person who doesn’t ‘just do it’ – they just do it better. Eleanor Roosevelt, Abby Wambach, Theodore Geisel. Being currently involved in a leadership conference…

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