Archive for November 2016

Marketing Alphabet

What does your lexicon of marketing hold? What types of words do you use in your everyday marketing operations? Today’s challenge:  Create your own Marketing Alphabet. Fill in the blanks below, with as many for each letter as you wish. A B C D E F G H I J K L M N O…

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Profession Or Pass-Through?

What we spend our waking hours on in this all too brief life is what we ‘do.’ So when you think about what you are currently doing, is it a profession for you or simply a pass-through post? Would you prefer to stay engaged in your doings for some time, developing a path for yourself…

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Who Makes Your Property Run

One thing I love to do when traveling is to talk with the crews making operations run. Hotel staff, cleaning staff, housekeeping, servers, bussers, bus drivers, and so forth. The people who actually physically make the businesses go. Why? Because they are the foundation of our country. People – hard-working, earnest, capable people – doing…

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Replace Selling With Serving

I’m a very avid reader. Perhaps just shy of voracious, maybe not…. All the same, I love reading for so many reasons. It increases my knowledge, information input is unlimited and I truly enjoy bringing ideas and images to life in my brain by reading. Applied knowledge is power so I’m stoking my own cerebral…

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How Marketing Helps Business Succeed

We’ve all seen it. A business gets into hot water due to a poor choice of ad, direction, purchase, and any number of others reasons. The honey moon comes to a screeching halt, there’s a supremely untimely recall, something is ‘exposed’ that should have been kept private…. Now What. A sound marketing plan – already…

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