Archive for December 2016

What Can You Give

What can you give your customers that no one else can? When you’re developing business, decide what it is – what service, good or unique proposition (i.e. benefit) – do you supply that they cannot get anywhere else or from anyone else. The key here is to decide what your core is all about. The…

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Do Something

Myriad resources exist for business owners and operators. On that thought, here are some insight today from one of my go-to’s: the local SBDC, Small Business Development Centers. Jack Vitacco, Director of my local branch, delivered a talk this year where these ideas came from. Enjoy, use, apply. Do something. Nothing happens until something is…

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Pictures and Words

If the idiom goes, A picture is worth a thousand words, what is each of those words worth? Marketing is all about communications. Communication can be put forth by words, by pictures, by land and sea and….you get the idea. So what are the marketing words worth? What about the marketing picture – that’s that…

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Tactics For Everyday Branding

How can I market myself as a brand when it feels uncomfortable “tooting my own horn”?  1. Get comfortable with being confident in your own abilities, in your own style. Said another way, stand tall, be relaxed, be ready. 2. Decide what you want to do most – top three services – and practice talking…

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Make It Happen Postcard

In reviewing various business files lately, I came across this day-maker from years back: “Ginger, I wanted to see if there was any possible way for you to send me a MAKE IT HAPPEN card once again. I received it from you back in September and have it on my desk at work. I wrote…

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Please Don’t Listen To Me

You’ve got a full life, a full agenda and plenty to do. Please don’t listen to me. That said, when you find yourself stymied by the everyday branding you are trying to understand, surmount and conquer, then do listen to me. The everyday branding of life in business as we know is one of the…

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Answer & Problem

Fill in the blanks: This is the problem ___________________________ This is the answer ____________________________ Was that easy or difficult or somewhere in between? Why? If your concern lies with marketing, then the answer from me to any problem = What’s your current marketing strategy? How is it set up to best fit the progress of…

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Go From Dabbling To Doing

Do you enjoy the minutia of everyday business ownership? Said another way, why did you get into business? Do do what you really love or to get mired in the desk work of everyday keep-the-business-running tasks? I’d bet money that you got into it to change the world with your talents; not to balance your…

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