What can you give your customers that no one else can?
When you’re developing business, decide what it is – what service, good or unique proposition (i.e. benefit) – do you supply that they cannot get anywhere else or from anyone else.
The key here is to decide what your core is all about. The book, Uncommon Service, digs right into this idea. What do you want to do well – great, really – and therefore what do you do poorly. What will you be great at and therefore what will suffer (in the service of bad)?
You cannot literally be great at every single facet of every single entity. It’s unreasonable and exhausting. You’d kill yourself and your business in the process.
What you can do is decide where you’re great – where and how and why do you give what no one else does – to accomplish that greatness, and let the not-so-hot fall away.
The book is worth your time and attention. As a voracious reader, I am quickly learning to see which books are worth my time, which have ideas of usefulness for me and move on as logical.
Enjoy the book and tell me what book you’d recommend in return. Thanks.