Archive for January 2017

Your New Customers Aren’t Your Old Customers

Never make the mistake of assuming how you’re going to work with future and even current customers the same way you’ve worked with previous customers. You may well see some sameness in some aspect. Know though that each client has their own agenda, take on purpose, goals, mission and style. In working with a newer…

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Internal Marketing

Your internal customers are all the people with the first and most direct ties to your success. Employees, contractors, suppliers, vendors, investors, affiliates and so on. They all want to see you succeed, get paid and move forward. How you treat your internal customers is the origination for the ripple out of how you treat…

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