In cleaning and recycling old paperwork this week, I took several strolls down memory lanes. Lanes plural since different papers jogged different memories and ideas. The lane I’ll take right now come from a receipt we got from an automotive establishment, years ago.
At this auto service, the subheading on the invoice states:
General Manager [XYZ] is “ASK PATTY” Certified Female Friendly.
Hmmmm….me thinks. So I investigate.
Sure enough, here’s the Ask Patty site. Take a peek. Tell me what you think.
- Is it necessary to have to certify to be Female Friendly?
- Is it helpful?
- What can it truly promote and do for a business – as well as what’s the message the certification sends to the customers?
- Why did the business feel compelled to look into the program and get certified to begin with?
It begs the question: What other industries have some sort of female friendly certification program? Who could use a shot in the arm, the ol’, “Hey you! Wake up to how important female consumers are!”
Several, is the answer here. If not all.
A refresher at a minimum, and ground up consciousness for those totally lacking in awareness in other cases. The fact that we do have to enter into these conversations tells us we’ve still miles to go for gender equity. Consider the silver lining: we can all affect change that can improve the world for the better starting Right Now.
If you’re certified in this fashion, I’d love to hear your why and what it means to you on an everyday business basis. If you want to recommend the automotive entities you encounter look into this program, go for it.
Addressing all customers with full respect isn’t just good business. It’s being a good person and we can sure use more of that from everyone.
The best smartest longest lasting businesses will pay attention to customer input. Does that guarantee they’ll do it? Well, of course not. It will guarantee a reaction though and perhaps a shake up of an unacceptable status quo.
Onward. Thanks Patty.