Archive for March 2017

Durable Marketing

Durable Marketing. The term means what kind of marketing will ‘stick’ or last via what do you do, share and give away to promote your brand. The guru of marketing to women, Marti Barletta, summed it up well. She told me in one of our recent conversation that most consultants make it confusing and complicated.…

Read More...

Real or Artificial Lines

Are the lines you draw in the sand real or artificial? Seth questions, and I agree, drawing lines in sand at all. Be committed. A line by any other name is a boundary, a rule to break, a path to cross. And what lines are so important you feel one thing needs to be divorced…

Read More...

The Easy Part Of Marketing

“Not offending people – that’s the easy part.” – J Bogner How very true. It’s just as easy to not offend as it is to offend. The key is to put forethought into your efforts before opening your brand maw and letting any communication out. Images: ensure they are suitable and fitting to your audience;…

Read More...

The M Word

Short of relying on Sesame Street to help us identify words that start with the letter M, the M word here is Marketing. Marketing holds many other descriptive words that start with M, including materials, methods, myth and manners. Marketing is one of my very favorite topics to discuss because it’s so fundamental to our…

Read More...

Products or Services

Which do you sell: Products or services? Some fanatics in some industries say: neither. They sell what they sell, i.e. “We sell beer.” It’s not a product to them. Fine. If you choose to go that route, know you can alienate some and attract others by doing so. In the end what’s most important is…

Read More...

How To Alienate Your Customers

Talk down to them. Make sure you assume they’re stupid, you know more than they do about everything, and patronize them. Assume they don’t know anything about your business. How could they??!! They aren’t you (silly stupid fools). When you use pictures use only one persona; a great one is a pale skinned 30’s or…

Read More...