Archive for May 2017

Notes and Enhanced Notes

My Fine Husband and I were having a family meeting last weekend. While we were talking, he was taking some notes. G: “What are you writing?” MFH: “Notes.” pause MFH: “Enhanced notes.” G: “What are enhanced notes?” MFH: “Notes I’ve already taken and am adding to.” Next time you find yourself mindlessly adding notes or…

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Voicemail Messages

“Sorry to miss you. I’m either on another line or with a customer. Please leave a message and I’ll return your call as soon as possible. Thanks. And have a great day.” beeeeeeeeeeeeep What an opportunity to turn this around – record a message you’d love to hear. Make it your own, get rid of…

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Bend Over Forward

How many times have you heard someone say, “I bent over backwards for that person/client/family member/whoever.” What if we said, “I bent over forward for that person.” How would that change how we approach and work through our days? Bending over forward is a positive shift of mindset, to do something positive rather than a…

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Excellent Plane Service

With all the outrageous news of late of airlines’ kerfuffles with their customers, I wanted to highlight a very positive customer service interaction. The customer experience is marketing. As an avid cook, I have a variety of gadgets in my kitchen. In order to add one, since I have limited space in my galley kitchen,…

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A Good Client Isn’t Ideal

Target Market: one segment of the entire market you are aiming to communicate with in your brand’s marketing Ideal Client: the precise person (persona) who you specifically want to speak with and to; they are focused and see value in what you do. As a long time marketer, it’s been my conventional understanding that the…

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You: Org Chart

Organization Chart: a diagrammatic representation showing how departments or divisions in an organization, as a large corporation, are related to one another along lines of authority. A frolleague recently suggested I create my own org chart. Make it to reflect the things you want to do, and clear out the things you don’t want to…

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Customers Aren’t Low Hanging Fruit

“He stood on a stage at Best Buy Theater in Times Square in Nov. 13, 2012, and laid out the five pillars of the renew Blue Plan, which included improving the customer experience, energizing employees, deepening relationships with vendors and increasing return on investment through cutting costs and growing sales. They would focus on the…

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Setting Your Bar High

Last weekend found me in the midst of some remarkable people. Now, I often say (and believe it) that there are remarkable people everywhere. It’s true. All you have to do is be open and explore possibilities. This group of people had come together for education, connecting and for clarity and professional development. And did…

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