Connecting With Aletha, radio interview

Whoever said all press is good press was full of beans. It just isn’t true.

Solid, reputable press – hard-working honest individuals who are willing to be thoughtful, gracious, truthful and direct = good press in my opinion.

Ginger & Aletha at KSKQ, talking Connectivity

With that intro, it was a pleasure to be in two studios last week:

Both are people whom I’ve had the pleasure to meet and get to know over the years. Both of them are people I know, like and trust which makes the invite to join them all the more enticing.

When you’re approached by press and media, do your diligence that it’s a fit; that the purpose and meaning is true and fits your intentions.

Thanks to Aletha & Joseph & all the terrific press and media who’ve been good to me over the years, helping me spread the word.

What To Think About When Hiring A Coach

Props to frolleague PhotoJoseph for the gracious invite to be on his program, and talk coaching with his audience. The industry (photo + video + production) is the better for his participation.

High intensity fun & great questions!


What’s A Coach Good For?

“Leap & the net will appear.” – anonymous

Aka the Value of Coaching

Happy successful people, in myriad fields, completely understand and experience the wisdom of having a coach for their personal and professional development. Coaching has made me a much better connector, in every way.

So, what’s a coach good for? Here’s two ways to slice it:

The more I read about coaches and coaching, the more I invest in myself in my own coaches and the more I have the privilege to coach others, the more I see it written across the sky: coach = smart.

Jennifer Dunham (another coach) & Ginger – not surprised at how effective great coaching is!

The first coaching program I signed up for was Jen’s; I loved it. Useful, timely, focused, motivating, productive. I’ve since invested a great deal more in myself with renewed vigor in my endeavors. This coaching has made me a better connector – yes – AND it’s made me a better coach as well. I’m paying it forward by investing in myself first.

Suffice to say, I won’t go it alone again. Ever.

Do your diligence & find a match for you. Investments and program vary widely. Then leap when the right opportunity appears.

For those committed to their own growth and future, coaching is the way forward.


Now accepting new coaching clients! If you’re interested in particulars of Classic and VIP individual packages as well as Classic group packages, simply reply via email, give me a call, send me a smoke signal. I’ll send you the proper info stat.

  • Next group coaching program, Connecting Saves the World, begins: March 8/2018
  • Individual VIP and Classic Package openings available (limited spaces)

Connecting Is About Better, Not More

Connecting is about relationships.

It’s not about numbers.

It’s not about working harder or accumulating more or being first or the most noticeable.

Being an award winning connector is about better (not more).

The numbers may likely develop (if you’re a numbers lover) if your connectivity is real, ongoing and you’re dedicated to it for the purpose and meaning it holds. Yet that isn’t the mindset that connectors hold.

Connecting is about Better. It’s about deeper, more thoughtful, true. Like this useful article states, it’s about quality and relevance. It’s not about more.

Many people define ‘growth’ as volume; more. That may be true for networking. It’s never true for connecting.

What can you do better, more thoughtfully, with care? Who can you reach out to in order to serve and help? What can you give that best assists someone else while highlighting your gifts to the world? How do you serve others and you at the same time? In common parlance, how to you ‘help people’?

You do it by connecting.

Always better, never more (quoth the raven).

Connecting With Your Customers

Scenario one:

Any store, Main Street, USA (fill in your location)

You walk into store and take the first look around. It’s a big place, so you start wandering around to see everything they have to offer. After about 10 minutes, you’ve walked through the entire store, not seen anything that really catches your eye and, though several items have potential, nothing is inspiring enough to purchase so you walk out.

What happened here? What didn’t happen here?

Scenario two:

Any store, Main Street, USA (insert location of choice)

You walk into store and take the first look around.

Within 20 seconds a smiling person greets you, thanks you for coming and welcomes you in. You smile back and tell them why you’re there (say a sign outside, recommended by a friend). The smiling person listens and asks you a few questions and then gives you some easy guidance to navigate the store.

It’s a big place, you thank them for the help and start wandering around to see everything they have to offer. A few minutes in, you see something that catches your eye. Another store person notices you in your wanderings and approaches you to see if there is a way they can help answer a question and further support your exploration. You have a brief conversation and learn some really helpful insight. In fact, you determine you want goodie A, that is clearly on display in the store. The smiling person comes back to you, sees you’re being helped as well, and all three of you talk, with the two store people making sure your questions are answered and are finding what works best for you.

After about 30 minutes, you’ve walked through the entire store, had a very helpful conversation with the store folks, and have found a goodie – maybe two – you are buying and taking home.

One of the smiling store folks helps you finalize your purchase, offering a few more suggestions including an educational newsletter, thanks you for your time and business, provides their business card and invites you to return.

You walk out, happy you walked in.

What happened here? What didn’t happen here?

Connecting is key. It didn’t happen in Scenario One; it’s the same scenario that happened to me (yet again) last Saturday. A large downtown retail store, in the middle of the biggest shopping day of the week, with staff in full view of the entrance and most of the sales floor. The kicker: the store is having a Going Out Of Business sale.

Well, if this was typical for them like it is for many others, then the lack of connecting with people who walk through your door leading to low sales is logical. No greet, no check-in, no contact, no caring.

Why on earth would I buy from a business – ne, people – who aren’t even acknowledging me as a potential client. With online whipping slowly adapting brick and mortar businesses into shape – or closure – no store can afford to neglect even one person who walks through their doors.

Even if you’re an online only business – no retail space whatsoever – it behooves you to greet every person who is inbound; everyone who makes the time to investigate your business, everyone who sends you an email expecting a reply, everyone who calls you on the phone.

Connection is Queen. We walk through doors, literal and virtual, everyday seeking that connection.

Which scenario is fitting of your business?

What’s In Your Connectivity Toolbox?

In the interest of keeping my life organized, I like to periodically clean out files – the paper variety as well as the electronic kind.

A recent clearing brought me face to face with my original Twitter registration email, which I had printed for my own records. The date: February 29, 2008. How fitting that it was a leap year – and leap I did into the twittersphere. Props to coach & friend Mike for giving me the lessons and nudge to do so.

Leaping into Twitter as connectivity tool.

So what does a tool like Twitter have to do with connectivity? It’s a helpful tool for those who see it as just that, a tool – not the whole she-bang – to enhance communication and therefore connectivity. Here’s my two cents:

1. Twitter is a tool, like any other communication option.

2. Any one tool, of any kind, is just that: a tool. Recognize a tool for its benefits and limitations, simultaneously.

3. Tools help, though one tool never accomplishes everything. Could you build a home with only a hammer?

4. The right tools for you are your concern; steer clear of the “should’s” from others. Investigate what tools are right for you, if and when they are right.

5. Review and clean and add to your tool box regularly to make sure you’re well-equipped for the tasks and strategy ahead.

And speaking of strategy…

6. Tools are a tactical implement; they are NOT strategy proper so they should come after strategy is determined, not before.

In my career as a marketing pro and coach, I often encounter someone who expresses interest in getting help with marketing. Great! To my dismay and confoundment though, they often jump right into bed: “When should I buy Facebook ads?” “What hashtags should I use?” “How often should I post on my Instagram?”

While these are valid queries, they are cart before horse: online tools, like Twitter and the aforementioned, are tactics. For the record, here’s the best order to get you to the tactics:

  • Intention – what and why do you want to do what you want to do?
  • Goal – measurable movement toward the intention, recommended to include measuring time frame and attainment [I’ll do this (attainment) by this date (time frame)]
  • Strategy – the plan to execute the goal, bringing the intention to life
  • Tactics – the specific action steps, to-do list of tasks and projects to make it a reality

Asking about Twitter before you have your intention, goal and strategy fleshed out is backwards; you’ll make the progress you desire in order of a logical and proven framework: Intention, Goal, Strategy, Tactics.

To see my Twitter registration, after 10 years of tweeting, was a fun reminder of the time of my life I jumped in a new tool & pool. I love Twitter as a tool – one tool – to help me listen, learn, communicate and build stronger connections.

Tweet on, my friend, tweet on.