“I read through the IGST (which was awesome) and noticed it directly relates to the Scientific Process that I use daily. I knew I had to share the sciencey side of your ideas! I think of it like this: Observation, Hypothesis, Experiment Logistics, Data Collection.
Isn’t it amazing how easily we can adapt our thinking and apply what we already know to an aspect we don’t? I never considered applying the Scientific Method to my approach in reaching customers/clients! Thanks for constantly pushing me out of my zone!!”
For the record, IGST = Intention, Goal, Strategy, Tactic. I have learned it in my own education and pass it forward with my clients and audiences. It’s a simple, straight forward and usefully powerful set of directors.
It’s fun and enlightening to learn of more connections.
They’re everywhere. To have advocates, friends and colleagues share what similarities they see, in their own world helps me keep growing and learning too. It’s one example of what connecting means in real life.