Archive for March 2018

Corollaries and Connections

“I read through the IGST (which was awesome) and noticed it directly relates to the Scientific Process that I use daily. I knew I had to share the sciencey side of your ideas! I think of it like this: Observation, Hypothesis, Experiment Logistics, Data Collection. Isn’t it amazing how easily we can adapt our thinking…

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IGST

Intention Goal Strategy Tactic It’s a ladder of principles I learned about last year; an amalgamation from a few sources of expertise. Since I first started hearing, listening and reading about these principles – then applying them – they’ve helped me improve my life, seriously. Suffice to say, they’ve changed my life inexorably for the…

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Connecting With Your Customers

This morning I woke up – correction, my brain woke me up – in the middle of the night. What was on my brain? A workshop I’m conducting this week for valued clients. Why did it wake me up? Because I want to do well – do right by – my fine clients. They’re people…

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Emailers are for Education…Part 2

Previously posted Part 1 Today: Part 2 Emailers are precious. They are an island of permission marketing, opt-in gold for entities that value their audience’s time and attention. When emailers started to really explode, we first called them ‘e-blasts.’ I’ve never been fond of that term, since it feels abrupt, pushy and forceful; not what…

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Emailers Are For Education…Part 1

What would you make of this email, if it landed in your inbox: “Hello Ginger, I hope you’re having a great Thursday so far. This is [name] from [X] Branding. I wanted to introduce myself, and let you know that your account has been reassigned over to me. In looking through our system, I noticed…

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Odds of 2 to 5 Connections Per Week

One of my goals for the year is to connect – live & in person as much as possible, phone otherwise – with 2 to 5 people every week. People whom I’ve not met before as well as people who I haven’t caught up with in waaaaay too long. The people I choose are movers,…

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