Archive for May 2018

Half Day Connectivity & Marketing Workshop

Hearye, Hearye ~ Come one, come all connectors (and those who want to be) to the Half Day Connectivity & Marketing Workshop What’s it all about, you ask? Ginger will be leading a high value, info loaded, fun & interactive workshop on Connectivity – specifically what Connectivity is and how to use it to build…

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Connectivity & Privacy

If you’re in business or are a business watcher, then you’ve likely heard some rumblings about GDPR, the General Data Protection Regulation activated by the European Union. I’m all for it. As a business owner and operator, it’s a bit of a miasma to navigate AND I know it’s important. I want my information –…

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When Is The Best Time To Connect?

Now. Today. When you’re in close proximity to someone else. When it feels right. When it feels comfortable. When you think “I’m not ready” and you really are. When someone else starts a conversation with you. Yesterday. Next week. Tomorrow. In an hour. Connectivity happens when you make it happen. It’s live, in person, real…

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When Somebody Doesn’t Notice You’re Gone

How does it feel to not be missed? After 15+ years getting to know one specific industry community, I’ve walked quietly away and embarked on a new direction for my career. Fifteen years. That’s a lot of time, a lot of life. That’s a lot of connecting, building relationships, fostering, growing and enjoying them. So…

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A Box Full Of One Connectivity Tactic

So what is it – that tactic for connectivity? Datebooks. Real, paper, pencil & pen. Pages, binding, notes, dog-eared edges. I’ve kept datebooks since I was a sophomore in college to keep track of classes, practices and dates. Clearly, there’s a great fit for me because, a few dozen later, I’m still using them every…

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Connecting Is

Connecting Is: A magnet, it attracts and pulls people in. It’s the equivalent of the Customer Experience when done well and right. It’s like great marketing – great marketing excites, creates a sense of wanting to know more and invites people in. Connecting Isn’t: Networking; that’s different. It isn’t a push, like advertising is a…

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The Birds Don’t Care If It’s Raining

What do birds care about? Well, you’d have to speak avian to know for sure. All the same, in a conversation last week I learned that the birds don’t care if it’s raining. What the heck does that mean, anyway? From the recipient it means that some things don’t matter to certain creatures. Birds –…

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Prognosis v Diagnosis

In talking with a friend this week, the word “prognosis” came up. While it’s commonly associated with medicine, it’s a great word in connectivity too. To be clear: Diagnosis: the identification of a condition Prognosis: the likely course that condition will take Before we get to prognosis though we need to diagnose. Q: Which one…

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Manage Your Expectations

“Ginger, learn how to manage your expectations.” – RK These words of true wisdom from experience have echoed many times in my brain since the day I heard them. They came to the surface again yesterday. I was invited by a valued colleague and trusted friend to substitute for her at a business meeting she…

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