Story Telling Is Connecting With Your Audience

With props to Dhawal today, let’s talk just a little bit about story telling.

Watch this video here.

Share any thoughts, resources and questions you have as well, below in the comments. Thanks.


Standing In Integrity

“Hi _____! I wanted to say how nice it was to connect on the phone yesterday. After sitting with our conversation, speaking for free doesn’t feel aligned.

I’ve worked my butt off for the last 12 years and the expertise I have gained is a worth a speaker fee. I can’t be speaking to inspire others to take a stand for their value and worth if I’m not doing the same for myself. It’s out of integrity.

Thanks, Bri, for standing in integrity for many of us ~

In order for me to continued creating the momentum I’ve built, I am taking a stand to choose to fill my calendar with events that honor and recognize my value in equal exchange (regardless of my “influencer level”).

Best wishes for a fabulous event.”

Props and thanks for the integrity stand and affirmation for everyone who’s a professional speaker. From my wonderful & valued life-changer friend, Bri.

The Culture of Connectivity

The phone call went for almost two hours…well, it was a screen to screen long distance call, thanks to modern technology.

Two hours.

It flew by because the person across country who had made time for me was so engaged, glad to help and provide decades worth of experiential insight and support, specific suggestions and ideas for me.

She hardly knows me. And she chose to reach out, and give, give, give.


Because that’s the culture of connectivity.

Connectivity as I define it is:

connecting on purpose with a service mindset; to create and develop meaningful real relationships.

In addition to this person being a connector, she embodies the Spirit of Cavett. In her own words, she’s a real NSA’r.

I think she’s naturally giving and it aligns with the Spirit, making the combination all the more powerful.

What I’m learning about being a newbie to the NSA is that, if someone who’s involved (members and association staff) is truly in the mindset of plenty, then we’re all better for it. There’s a way we can all support each other, no matter where we’re at in our continuum of progress toward our service goal. There’s enough for everyone when we support each other.

She made me feel completely welcome and was sincerely interested in me. Again, she knows virtually nothing about me, with me knowing very little about her as well.

Well, that’s how the call started anyway.

It wrapped up much differently, with both of us hungry to keep the conversation going and growing. I offered to send her my books; she enthusiastically responded “YES!!” That action alone is a true gift.

See, when you write a book, it’s easy to feel like you’re the one to see its most incredible value…there’s a possibility that others won’t, that they won’t even be curious to crack open the cover to see if there’s something in it for them.

The culture of connectivity is true engagement, listening, asking thoughtful open-ended questions. It’s intelligence proactively shared with others who are keen to be part of the culture.

Proud to be a new member of the NSA.

Connectors are real, human, thoughtful, generous and curious. Healthy and successful cultures are built by people with these attributes.

The conversation with her yesterday, and all the preceding conversations with others attached to the NSA, has effectively blown  my mind to a territory of new possibilities.

Think of it this way: as humans, we want to assume other humans are good and will help us, just as we want to help them. While common sense isn’t common practice (thanks to Brendon!), we always hope and desire this groove of mutual support.

I’ve found that the culture of NSA is one of connectivity. And it’s been life changing: to have a whole world of people who I’m starting to meet and get to know and am eager to help as well be truly selfless, fun, smart and actively giving.

The culture of Connectivity is one we can all create, develop and foster. It’s better and stronger and more meaningful when others join us. The culture of connectivity is about finding your people.

To be clear: there are no limits to who Your People are demographically. In fact, demographics are irrelevant. What’s relevant is that the mindset of a connector is working actively to help others.

The person from that two-hour call? She’s my people. And I’m so utterly grateful to be connected with her.

So, find your people – connect with them, build the culture of connectivity you desire. They’re waiting, just as you are, just as we all are, for great things to happen by being with other people who seek the build a better world.

That’s what the culture of connectivity is to me.

What is it to you?

Connecting Vs Networking: What’s the Difference?

What’s the difference between Connecting and Networking?

I explain it here because there’s a critical difference you need to know.

So…why does it matter?

Good question. And it was one I was really struggling with…why do I not use the word ‘networking’? What was I stuck on??

I was stuck on the literal nature of the words:

  • Connecting is a verb. It’s an action, something you DO.
  • Network is a noun. It’s a thing, not an action.

What brought this front and center for me is a book I’m reading called The Connect Effect, Mike Dulworth. Mike was able to help me identify what the discrepancy is for me. (Thanks Mike!)

Having this sort of clarity – knowing the precise difference – is a life changer for me.

You connect to build a network, not the other way around.

I connect, I don’t network. The Connectivity Canon covers this ground as well.

Do you connect?

Let me know your thoughts – comment below or email me.

p.s. if you find this video helpful, there are dozens more on Connectivity on my YouTube channel...subscribe & share ~

What Three Things Connect You The Most?

Ask yourself: if I had to group the THINGS I did each day, toward my vision and my life’s work, into 3 basic groups, what groups would those be?

When I ask myself that, my three are Speak, Teach, Write.

How did I get to that clarity point? With an Org Chart.

A few years ago a client of mine brought the idea up in one of our conversations. They told me that in creating an Org Chart for their work, they clarified easily what fit and what didn’t.

It’s been a life changer for me to use and reference my Org Charts.

Org charts clarify your work.

Here’s a picture of the simple tool at work in my world HQ. ⇒

Simple is key for clarity and focus. 

At a recent conference I keynoted, I shared this tool. In the hours following the keynote, several people I spoke with indicated they found that piece of the talk to be of particular value. The tool is simple, easy and clear.

Start with the three main groups or categories of what means the most, then build out from there.

Here’s a video on how to create your own Org Chart.

This tool has been so important and effectively useful for me, I share it every chance I can.

Make one for yourself – and know the first few versions (and maybe for a while) will be messy. That’s totally real and expected. We have to go through some mud to get to the clarity we seek.

Want more on how to connect? The Connectivity Canon is a great resource as well.

More still? I’m available to come to you to deliver useful and effective talks. Call to tell me what you’re seeking.

Excellent Examples of Websites Well-Connected to Their Mission

As I set out to redo my own website, I want to share a few sites by a few remarkable people.

They’re examples of very well designed, clear & savvy sites to provide the necessary and desired information for their audiences.

Win Without Pitching

Kindra Hall

Mel Robbins

Brendon Burchard

When you’re communicating with your audience, you’re connecting. Connectivity is the foundation for marketing as well. And marketing is communication – it’s a very virtuous circle.

What sites do you admire for clean & clear execution, well-connected to the mission of the person and business?

Tell me in the comments below, thanks.

Cornfields, Cows and Connecting

The day started for me before the sun was a glimmer in the sky.

The air outside was cool, some would call it cold. Having grown up in a robustly 4-season state, I find it refreshing and welcome. A bracing slight breeze accompanied me to my car, as I headed on down the road to deliver a talk on Connectivity to a Rotary club an hour and twenty minutes away. (Thank Bryan and the whole Columbus Morning Rotary Club for the warm welcome + Picket Fence Cafe for the hearty breakfast)

Yes, you read that right: 80 full minutes away. One way.

Pulling into the town, still pre-dawn, searching for the glow of the cafe windows where I was to meet my contact, creeping along.

Ah – there it is…..find a parking space, pull up, park the car.

Before heading inside, gathering my thoughts one more time and gear for the guests awaiting a worthwhile talk, I was excited.

What fires you up, and down a pre-dawn cold highway?

Here’s the inside secret: I’m ALWAYS excited to be invited to speak.

It’s more than my profession. It’s my obsession.

Speaking and delivering – sharing, giving, serving – the why & how of connectivity makes my world go round. The opportunity to help people learn and think and often rethink how we are connected to who we are, what we pursue and why is intoxicating for me.

There’s nothing else I’d prefer to do; no where in those moments that I’d rather be.


When I turned the corner to connectivity, I was quite sure that the idea was one whose time had come. I’m absolutely convicted of that now. Unshakably, enthusiastically and impatiently so.

Driving past miles of cornfield, standing cattle, barns, more vast cornfields, elevators and everything that makes our heartland beat, I found myself smiling unconsciously. When I realized it, I grinned….

If what fires up your belly, brain and heart makes you grin – helps you get up in pre-dawn cold weather, you’ve chosen your path. I’m pursuing my path with connectivity. Cows and cornfields included. There’s no place I’d rather be, nothing I’d rather be doing.

Is your life the one you want to live? Are you connected with your fire?

If so, tell me about it.

If no, go find it. Get help, figure it out. Tell me how I can help.

Living is the whole part of life. Connect to it.

Connectivity Builds Better Business Connections

Do you want to build better business connections?


Aim to be a Connector. If you are one, great! You can always strive to improve.

Connectivity build better business relationships.

If you want to know how, stick around – reach out to me at to learn more about how.

I talked with a gent this morning who is bringing me in to his team meeting in a few weeks….

Here’s the video I shot on this topic.

Two things struck me in talking with him:

  • Connectors have a sense of empathy and
  • They understand compassion.

We’re all part of this crazy human race, and these are two critical qualities of Connectors.

I am giving away 100 Talks in 4 months (1 – 4/2019) – if you want one, get in touch. I cover this area and so much more on Connectivity and we can fashion a best fit for you and your audience.

Remember, it’s a great day to connect.

If You Want To Speak, Seek Out Service Clubs

So, you want to speak? Alright – get to it!

Here’s one way you can do it: Reach out to service clubs.

Service clubs are terrific practice. If you’re unsure or you have a new message you want to practice, get out and contact service clubs.

I just got off the phone this morning with a gentleman, at a service club where I’m going to be traveling next week. And he invited me to speak. Great!

What a perfect opportunity to connect with terrific people already doing, changing, making things happen.

That’s a win win win win win – for everybody.

So if you want to speak, I highly recommend you look up the service clubs in your area – or where they are, where you’re traveling to. Offer yourself up as a speaker. Education is serving. Give them your all, and you’ll see momentum.

By the way, I’m giving away 100 talks in the next 4 months. If you want one, get in touch.

  • HQ 515.450.7757

One Of My Top Speaking Tactics

So, you want to be a good speaker?


Here’s one of my top tactics: Get to the room as soon as possible.

An hour before? Yes!

Waiting outside the room, only 15 minutes breaks between speakers? Yes!

Go in, meet every single person you can – rapidly, though not pushy.

Here’s my groove: [offer my hand, shake] “Hi, my name is Ginger. I’m glad you’re here. Tell me your name and one reason you’re here.”

Astounding impact.

They know right away that you’re engaged with them – and that you really care.

It helps you as a speaker in lots of ways.

Get to the room early, meet as many people as possible – and you will be more comfortable and confident in those talks.

If you want to me a confident and comfortable speaker, by connecting with your audiences, I can help. It’s exactly how I help my coaching clients. Call me if you want to work together on your speaking. My number is on the very bottom of this page.

Let me know how it goes for you in the comments below.