Stories and Examples of Everyday Connectivity

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Discovery Sessions

By Ginger Johnson | Sep 6, 2016

Q: What’s the value in hiring a marketing pro? A: Using and implementing the knowledge you purchase. Like any transaction, the value in marketing is realized when you put the advice and expertise you asked for into action . Knowledge isn’t power – applied knowledge is power. The Discovery Session…

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Useful Redefinitions

By Ginger Johnson | Sep 1, 2016

In 2015 I applied for and was chosen to give a TED talk. The day I found out, I was visiting family in Wyoming. Though I like to keep my email and work at bay when trying to vacation, face it – for those of us who own and run…

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Marketing = Business Development

By Ginger Johnson | Aug 24, 2016

What are you doing with great intention? What’s that one thing you’re really focused on right now to develop yourself, your team, and your clientele? How are you clarifying your expectations? How are you walking your talk? How are you educating and training forward? How are you overcoming resistance and…

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Low Pricing Is Not Leadership

By Ginger Johnson | Aug 22, 2016

Pricing right is leading. Using price to drive business is not. Learning to price your services and goods can be a sticky wicket. When you operate a business, including the business of running your household, money and prices factor in. Crowing that you have low prices will bring in low…

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Don’t Blame The Marketers

By Ginger Johnson | Aug 18, 2016

“I just assume that if it’s organic, it’s good.” – Raquel Hoffman, NY The New York Times covers a lot of ground, topics and people. I like reading it because it gives me pause with the depth and breadth of reading available. Even so, Ms. Hoffman’s quote from an article…

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No Specials Board

By Ginger Johnson | Aug 16, 2016

Do you offer specials? If so, do you have a special board? What about these goodies makes them special? I heard an excellent talk at the Texas Restaurant Association annual TRA Marketplace show this year talking about this very thing. If you do specials, make them truly special. Everyday features…

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Be Your Own 100%

By Ginger Johnson | Aug 15, 2016

It’s easier to take responsibility than some may think. Taking responsibility means being open to success, mistakes, and redirections. It’s not hard – it takes consistency, fortitude and support though for sure. Build your own groups of supporters who will be there when you need and want them; don’t build…

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The (Marketing) Value of Hard Copy Mail

By Ginger Johnson | Aug 10, 2016

Mail like this makes my day. Thank you notes and cards are *still* one of the classic, effective and most noticed forms of gratitudinous communication. Ask yourself: what personal notes, postcards and letters do I keep around? How easy it is to recycle them? This particular letter literally brightened my…

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Gender & Presence

By Ginger Johnson | Jul 29, 2016

I’m a relatively avid reader, just shy of voracious. One book I’ve read this summer is Amy Cuddy’s Presence. Wow. If you’re like me and other 35 million+ who’ve watched her TED talk, then this book will be an extension of her. Though it’d be cooler to sit with her…

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Does Your Vision Need Corrective Lenses?

By Ginger Johnson | Jul 27, 2016

Vision has to be something you can see. With a nod to Mr. Sinek, I wholeheartedly agree. In my work recently with clients and in talks I am on fire about vision and mission. Vision has to be the first guiding light for every step forward you take. You have…

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By Ginger Johnson | Jul 25, 2016

“What you question will set you free.” – Jen Sincero The old adage “Question everything” is true. Even if you think you agree. Even if you think you like it. Even if you think it’s what you’re supposed to think (you’re supposed to think what you in fact do think,…

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What’s Your Norm?

By Ginger Johnson | Jul 22, 2016

“We could see the urinal as an accommodation for the male body, but we treat men as the norm, so we don’t.” – NYTimes Sunday magazine With the wonderful progress of gender equity for all genders and identifications, this statement should make us all stop short. It makes me think…

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Dogs, Death & Marketing

By Ginger Johnson | Jul 20, 2016

Two months ago my beloved Belle met her final fate and we ended a very quickly dramatic evening of her demise. It’s an extremely difficult thing to do – to cut the power, to end the life of a family member, especially ones of the canine nature. They give us…

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You Can’t Kill An Idea

By Ginger Johnson | Jul 19, 2016

“You can’t kill me – I’m an idea.” – Eddie Meltzer, Orlando Florida I heard the interview on NPR by Ari Shapiro of Mr. Meltzer in the aftermath of the Orlando Nightclub shootings and was moved in a few ways. The one that has stuck with me was the above…

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Marketing Myth #5: Keeping The Wrong People

By Ginger Johnson | Jul 7, 2016

It’s a HUGE misconception that keeping people – the wrong people – in roles – the wrong roles, or wrong for the organization all together – is better than having a vacancy. Doubt the default of leaving things as they are if you think you’re better off. You’re not. You’re…

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Enemies Of Marketing

By Ginger Johnson | Jul 5, 2016

“Ignorance + Inertia = Enemies of Business.” I heard this at the 2016 CBC and will agree with it in a Marketing capacity. Ignorance as an adult is selective. You can choose what you learn and absorb, just as you can ignore and dismiss what you don’t really want to…

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Nonviolent Communication In Marketing

By Ginger Johnson | Jun 23, 2016

A few month ago I attended a talk by Joanne Lescher, a communication expert and specialist in Nonviolent Communication. I’d long heard about NVC, as it’s called, though had yet to learn more about it. Suffice to say it was very worthwhile. And I want to share a few keys…

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Who’s Responsible For Speaking Up?

By Ginger Johnson | Jun 20, 2016

I am. You are. We all are. When we want change, we all need to be the ones to speak up. This morning I wrote a letter to an art center challenging its show: not for the content, nope. For the fact that there is only one woman in a…

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Get Help Running Your Business

By Ginger Johnson | Jun 16, 2016

Starting and running a viable business is hard work. For those of you who run your own, you know this to be true. Hard can mean difficult, long hours, challenging, frustrating, invigorating and so many things. For me – alongside the hard work, if I’m not having fun, that’s my…

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Marketing Myth #4: You Don’t Need Marketing

By Ginger Johnson | Jun 14, 2016

The best businesses are in fully command of their marketing plan, including strategy and tactics. The people running those shows understand they need to: Have a marketing plan to follow. Provide the plan adequate resources, including dedicated staff and effort. Regularly seek expertise from various sources to care and maintain…

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Give People A Welcome Exit

By Ginger Johnson | Jun 10, 2016

Now what in the world does this mean: “give people a welcome exit”? It means to be ready to open the door for them on the way out (nicely – no hitting their butts on the way out). It means having a very obvious and easy to execute “Unsubscribe” link.…

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