Stories and Examples of Everyday Connectivity
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I came across an article I had torn out of a magazine entitled, “What Is Public Relations?” a while back. It’s an excellent question and – since you’re here on my Marketing focused site – bears expounding on to explain. Public Relations, commonly called PR, can be defined in a…Read More
Yesterday I gave a talk on marketing yourself to a room full of college students, faculty and guests. It was the last in a series of Tech Talks at SOU partnered with SVTG, designed to give students valuable real world insight post programs & graduations. Mine differed from the core…Read More
So why, then, do I feel so unimportant? United Airlines sent me a notice this morning to update my security clearance stuff. While I am in full agreement with reasonable safety measures, the questions they asked me to pick then provide an unyielding answer to in order to get into…Read More
One of the very best lessons I have ever learned is to replace “but” with “and.” With a deep bow of gratitude to Jack Anderson, my former colleague and mentor from my Ace Hardware days, I have implemented and changed my thinking entirely with this simple and effective tactic. Here’s…Read More
My Fine Husband recently contacted a shoe company per a concern; he’s a brewer and needs safe, non-slip and waterproof footwear and the pair he had been wearing (happily) developed a premature flaw. He’s really good at figuring out what needs to happen, reading all the necessary (or at least…Read More
Marketing is communication. With that definition, everyone is marketing. Marketing = communication, communication = education, education = progress, movement, sales and all the rest. It’s a good M word. Marketing sometimes gets a bad rap. It’s truly too bad when this happens since I believe, as a member of the…Read More
Typical transaction, happened to me yet *again* today: I buy something in a store, I get to the end of the monetary transaction, I’m told to “have a great day!” Where the hell is the “Thank You”? “Thank” immediately followed by “you” are far and away the two most important…Read More
It recently hit me between the eyes. Well, perhaps between the two lobes is more like it. Wow!! I finally understand what it’s like to be a personal trainer with a client who says they want to improve yet they don’t put the action where their mouth and dollars are.…Read More
My smart friend Karen tells me she has 8 categories of work: Writing Teaching Self Family Video Projects Recipe testing for clients Private classes Karen and I got to know each other when I lived in Iowa (she still does) and we have stayed in touch since my move a…Read More
When you meet me, you’ll find I’ll ask some open-ended questions, shake your hand firmly, and ask you for a business card – as well as have mine readily at hand to share with you. Recently, a woman bought an item I had listed on Craig’s List. As she was…Read More
Marketing is communication. In this direction and mindset, ask yourself & consider: Does your business have style? What’s the marketing style of the business? You only succeed when they do. What are you doing to help others succeed? What are you doing to help your marketing efforts succeed? Questions are…Read More
On a recent road trip My Fine Husband and I decided to patronize McDonald’s. We do so with random regularity when opportunity arises and the purpose fits the situation. It was on this trip I stopped from the first time and asked myself (and MFH) why is it we visit…Read More
‘Tis the season to pour a delicious beverage and tell people what you think! If you’re a woman and have an opinion about beer, please contribute. Here’s the link – and it’s easy to remember as well: womenenjoyingbeer.com/survey2015 Why are we doing this? In 2012 we put forth a 50…Read More
Marketing is communication. If you’ve heard me speak in person, followed me here, Twitter and other places you’ll know Rule #1 = Know Your Market. So let me give you the gift of insight this holiday season as it relates to your future business success and your marketing endeavors. Marketing…Read More
Yesterday I shared the story of my most recent hosting of a business event and the marketing exercise I did to open it up. I promised the replies from the exercise I conducted. So here they are. What is marketing? Communication (11), show casing, business, awareness (2), honest belief, networking…Read More
I’m a member of a local Chamber of Commerce. Not because it drives a lot of business for me. Not by a long shot. What it does do is provide one avenue to keep me sharp. I hone my chops and practice my presenting skills. I’ve made some terrific new…Read More