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Waste Free Marketing

By Ginger Johnson | Mar 8, 2016

So a marketer walks into a festival…..a chocolate festival in particular, to conduct flavor workshops. Okay, so it was me, happily so, at the OCF. (here’s a pre-fest video tip for you from The Local Dish) And in the wrap up and final clean up for the last of three…

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Your Marketing

By Ginger Johnson | Mar 3, 2016

“Our marketing is our employees doing their job well.” Wise words. Ask yourself today: What role do I play in our marketing? How do I best execute my work? What do I need to perform at my best for the entire whole? How do I continually evaluate and improve? Who…

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What Is Public Relations?

By Ginger Johnson | Feb 29, 2016

I came across an article I had torn out of a magazine entitled, “What Is Public Relations?” a while back. It’s an excellent question and – since you’re here on my Marketing focused site – bears expounding on to explain. Public Relations, commonly called PR, can be defined in a…

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The Power Of A Yellow Sweater

By Ginger Johnson | Feb 24, 2016

Yesterday I gave a talk on marketing yourself to a room full of college students, faculty and guests. It was the last in a series of Tech Talks at SOU partnered with SVTG, designed to give students valuable real world insight post programs & graduations. Mine differed from the core…

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“Your Feedback Is Very Important To Us…”

By Ginger Johnson | Feb 19, 2016

So why, then, do I feel so unimportant? United Airlines sent me a notice this morning to update my security clearance stuff. While I am in full agreement with reasonable safety measures, the questions they asked me to pick then provide an unyielding answer to in order to get into…

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And vs. But

By Ginger Johnson | Feb 17, 2016

One of the very best lessons I have ever learned is to replace “but” with “and.” With a deep bow of gratitude to Jack Anderson, my former colleague and mentor from my Ace Hardware days, I have implemented and changed my thinking entirely with this simple and effective tactic. Here’s…

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Why Did You Start Your Business?

By Ginger Johnson | Feb 10, 2016

While there are many answers to this query, I’d venture a strong “to do what I really want to do” fits for many. If that’s the case, are you doing what you set out to want to do? Said another way, are your days filled with the passion part of…

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Who’s Helping Who?

By Ginger Johnson | Feb 8, 2016

My Fine Husband recently contacted a shoe company per a concern; he’s a brewer and needs safe, non-slip and waterproof footwear and the pair he had been wearing (happily) developed a premature flaw. He’s really good at figuring out what needs to happen, reading all the necessary (or at least…

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What Good Marketing Is

By Ginger Johnson | Feb 3, 2016

Marketing is communication. With that definition, everyone is marketing. Marketing = communication, communication = education, education = progress, movement, sales and all the rest. It’s a good M word. Marketing sometimes gets a bad rap. It’s truly too bad when this happens since I believe, as a member of the…

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“Soft” Data Is A BS Term

By Ginger Johnson | Jan 26, 2016

Soft data…..the first time I heard that term I thought, what are they talking about – how can data be ‘soft’? Or hard for that matter. These are the basic common definitions. For some. And I think they’re a whole lot of BS. In fact, I know they are. Here’s…

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Where The Heck Have All The “Thank You’s” Gone??

By Ginger Johnson | Jan 15, 2016

Typical transaction, happened to me yet *again* today: I buy something in a store, I get to the end of the monetary transaction, I’m told to “have a great day!” Where the hell is the “Thank You”? “Thank” immediately followed by “you” are far and away the two most important…

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The Challenge of a Personal Trainer

By Ginger Johnson | Jan 12, 2016

It recently hit me between the eyes. Well, perhaps between the two lobes is more like it. Wow!! I finally understand what it’s like to be a personal trainer with a client who says they want to improve yet they don’t put the action where their mouth and dollars are.…

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Eight Categories Of Work

By Ginger Johnson | Jan 4, 2016

My smart friend Karen tells me she has 8 categories of work: Writing Teaching Self Family Video Projects Recipe testing for clients Private classes Karen and I got to know each other when I lived in Iowa (she still does) and we have stayed in touch since my move a…

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Licensed To Sell

By Ginger Johnson | Dec 30, 2015

With a nod to Mr. Bond, I’d ask you today: do you have a license to sell? In the not so literal sense, do you have your ducks in a row, poop in a group, and otherwise thoughts and practices lined up so you can actually sell your goods and…

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Everybody’s Business: Business Cards

By Ginger Johnson | Dec 29, 2015

When you meet me, you’ll find I’ll ask some open-ended questions, shake your hand firmly, and ask you for a business card – as well as have mine readily at hand to share with you. Recently, a woman bought an item I had listed on Craig’s List. As she was…

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Marketing Management 101

By Ginger Johnson | Dec 21, 2015

Marketing is communication. In this direction and mindset, ask yourself & consider: Does your business have style? What’s the marketing style of the business? You only succeed when they do. What are you doing to help others succeed? What are you doing to help your marketing efforts succeed? Questions are…

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I Stopped McLovin’ It Today

By Ginger Johnson | Dec 15, 2015

On a recent road trip My Fine Husband and I decided to patronize McDonald’s. We do so with random regularity when opportunity arises and the purpose fits the situation. It was on this trip I stopped from the first time and asked myself (and MFH) why is it we visit…

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Women & Beer Survey 2015: Call For Input

By Ginger Johnson | Dec 3, 2015

‘Tis the season to pour a delicious beverage and tell people what you think! If you’re a woman and have an opinion about beer, please contribute. Here’s the link – and it’s easy to remember as well: Why are we doing this? In 2012 we put forth a 50…

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The Value In Your Communications (AKA Marketing)

By Ginger Johnson | Dec 2, 2015

Marketing is communication. If you’ve heard me speak in person, followed me here, Twitter and other places you’ll know Rule #1 = Know Your Market. So let me give you the gift of insight this holiday season as it relates to your future business success and your marketing endeavors. Marketing…

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Marketing Exercise: Part 2, Question Replies

By Ginger Johnson | Nov 24, 2015

Yesterday I shared the story of my most recent hosting of a business event and the marketing exercise I did to open it up. I promised the replies from the exercise I conducted. So here they are. What is marketing? Communication (11), show casing, business, awareness (2), honest belief, networking…

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Marketing Exercise: Part 1, Ask The Questions

By Ginger Johnson | Nov 23, 2015

I’m a member of a local Chamber of Commerce. Not because it drives a lot of business for me. Not by a long shot. What it does do is provide one avenue to keep me sharp. I hone my chops and practice my presenting skills. I’ve made some terrific new…

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