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Business Gems

It was such a pleasure to get to experience Karen Barry of The Friedman Group lead a day long leadership development workshop recently. Karen’s a pro – organized, thorough, on track and…

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Business Is The Customer Experience, Not Stats

Why do so many people put so much value on metrics? Why are the statistics so important? In my forthcoming book I take statistics to task: stats measure what has been, not…

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Discovery Sessions

Q: What’s the value in hiring a marketing pro? A: Using and implementing the knowledge you purchase. Like any transaction, the value in marketing is realized when you put the advice and…

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Useful Redefinitions

In 2015 I applied for and was chosen to give a TED talk. The day I found out, I was visiting family in Wyoming. Though I like to keep my email and…

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Marketing = Business Development

What are you doing with great intention? What’s that one thing you’re really focused on right now to develop yourself, your team, and your clientele? How are you clarifying your expectations? How…

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Low Pricing Is Not Leadership

Pricing right is leading. Using price to drive business is not. Learning to price your services and goods can be a sticky wicket. When you operate a business, including the business of…

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Don’t Blame The Marketers

“I just assume that if it’s organic, it’s good.” – Raquel Hoffman, NY The New York Times covers a lot of ground, topics and people. I like reading it because it gives…

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No Specials Board

Do you offer specials? If so, do you have a special board? What about these goodies makes them special? I heard an excellent talk at the Texas Restaurant Association annual TRA Marketplace…

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Be Your Own 100%

It’s easier to take responsibility than some may think. Taking responsibility means being open to success, mistakes, and redirections. It’s not hard – it takes consistency, fortitude and support though for sure.…

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The (Marketing) Value of Hard Copy Mail

Mail like this makes my day. Thank you notes and cards are *still* one of the classic, effective and most noticed forms of gratitudinous communication. Ask yourself: what personal notes, postcards and…

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Gender & Presence

I’m a relatively avid reader, just shy of voracious. One book I’ve read this summer is Amy Cuddy’s Presence. Wow. If you’re like me and other 35 million+ who’ve watched her TED…

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Does Your Vision Need Corrective Lenses?

Vision has to be something you can see. With a nod to Mr. Sinek, I wholeheartedly agree. In my work recently with clients and in talks I am on fire about vision…

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Questioning

“What you question will set you free.” – Jen Sincero The old adage “Question everything” is true. Even if you think you agree. Even if you think you like it. Even if…

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What’s Your Norm?

“We could see the urinal as an accommodation for the male body, but we treat men as the norm, so we don’t.” – NYTimes Sunday magazine With the wonderful progress of gender…

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Dogs, Death & Marketing

Two months ago my beloved Belle met her final fate and we ended a very quickly dramatic evening of her demise. It’s an extremely difficult thing to do – to cut the…

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You Can’t Kill An Idea

“You can’t kill me – I’m an idea.” – Eddie Meltzer, Orlando Florida I heard the interview on NPR by Ari Shapiro of Mr. Meltzer in the aftermath of the Orlando Nightclub…

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Marketing Myth #5: Keeping The Wrong People

It’s a HUGE misconception that keeping people – the wrong people – in roles – the wrong roles, or wrong for the organization all together – is better than having a vacancy.…

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Enemies Of Marketing

“Ignorance + Inertia = Enemies of Business.” I heard this at the 2016 CBC and will agree with it in a Marketing capacity. Ignorance as an adult is selective. You can choose…

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Nonviolent Communication In Marketing

A few month ago I attended a talk by Joanne Lescher, a communication expert and specialist in Nonviolent Communication. I’d long heard about NVC, as it’s called, though had yet to learn…

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Who’s Responsible For Speaking Up?

I am. You are. We all are. When we want change, we all need to be the ones to speak up. This morning I wrote a letter to an art center challenging…

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Get Help Running Your Business

Starting and running a viable business is hard work. For those of you who run your own, you know this to be true. Hard can mean difficult, long hours, challenging, frustrating, invigorating…

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