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Marketing Myth #2: “Small Business”

By Ginger Johnson | May 26, 2016

Welcome back to the Marketing Myth series. It’s time to debunk, smash, shatter, and get rid of the excuses for not having a proper marketing strategy. Your strategy is as integral to your business health as an annual physical is to your personal health: you must invest in yourself on…

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Marketing Myth #1: Marketing Is Expensive

By Ginger Johnson | May 23, 2016

There are myriad excuses people tell themselves on why they don’t purchase marketing services. One of the top excuses is “it’s too expensive.” I’ve had dozens of people through the years tell me “I’d love to hire you but I can’t afford you” before they even inquire about investment. They…

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What’s Your Competitive Marketing Edge?

By Ginger Johnson | May 18, 2016

“The role of the consultant is to make it simple.” – Marti Barletta, Marketing Guru Marti is right. And to that end, ask yourself: “What is my competitive marketing advantage?” If you have to really think about it, it’s time to find the right pro to help you with marketing…

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What If It Does Work?

By Ginger Johnson | May 16, 2016

What if it doesn’t work – isn’t the right question to ask yourself. The right Question = What If It Does Work? Then what? Then….EVERYTHING!!! Melissa J Nixon was our opening keynote speaker at the 2016 Women’s Leadership Conference of Southern Oregon less than a month ago and she hit…

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Male Default Is All Ours, Change Is Ours Too

By Ginger Johnson | May 13, 2016

Marketing is communication. When you’re communicating, accuracy is critical. If you make beer, you say ‘beer’, not ‘fermented beverage’ or ‘drink’ or (heaven forbid) ‘product’. So when we read, speak and otherwise see messages all around us, what gender is usually identified? The default is male. And that’s not right.…

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1 2 3 Marketing Punch

By Ginger Johnson | May 10, 2016

I had the distinct pleasure to be part of a panel at this years Craft Brewers Conference in Philadelphia this month. As a marketing pro and with my business Women Enjoying Beer, the beer crowd is one I like to run with and help. Julia Herz, Brewers Association Craft Beer…

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Marketing Is A Mindset

By Ginger Johnson | Apr 28, 2016

I define marketing as communication. It’s at the core of all our interactions with ourselves and others. So when I came across the phrase – marketing is a mindset – I knew it struck the mark. Mindset affects how we communicate. Marketing is full of opportunity to please, delight, and…

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Who Is Your Ideal Client?

By Ginger Johnson | Apr 25, 2016

That’s easy for me: The ones who energize me. This revelation crystalized for me upon meeting with a new marketing coaching client about a month ago. And it’s a helpful revelation. Here’s why. In consultant & coaching circles, it’s common for the coach or consultant to ask their customer: who’s…

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Who’s In Your Millionaire Mirror?

By Ginger Johnson | Apr 13, 2016

According to Gene Bedell, it should be you. I recently read his book in an afternoon (yes, I’m a fast reader) and found some serious gems inside. I’ve learned that in reading books related to business, it’s best to find the pieces and bits that relate and resonate for the…

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Language of Giraffes, AKA NVC

By Ginger Johnson | Apr 11, 2016

One topic on my list for professional and personal development is listening. Listening is a vital skill for successful business, personally & professionally. I’m in search of education for myself to improve that skill: Julian Treasure has been one resource for me. And to keep learning, I recently attended a…

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Marketing Evolution

By Ginger Johnson | Apr 6, 2016

“One group’s needs determine a basic shape, and then another group comes along and asks to alter the contours.” – NYT Sunday Magazine Keeping up with the changes in our world in real time is mind boggling at a minimum. What should I pay attention to? What can I ignore?…

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Marketing Martini

By Ginger Johnson | Apr 4, 2016

The classic Gin Martini is parts gin (vodka for some), vermouth and some sort of flavorful accent like olives or lemon. So what would a Marketing Martini recipe look like? I’d propose a few ingredients. Education. Just like a martini would get nowhere without either gin or vodka, foundational understanding…

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Where Does The Time Go?? AKA Who Inspires You?

By Ginger Johnson | Mar 30, 2016

I don’t know how time seems to fly so fast, no matter what’s happening in life. Recently I was texting back and forth with a friend and colleague and she said she couldn’t WAIT for this month to be over. That caught me very off guard. Wait, what?? She wants…

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What Differences Do You See

By Ginger Johnson | Mar 18, 2016

Look at these two photos. What do you notice overall? When I look at them, I see a few obvious differences: Business Books White, red, and dark blue. Predominantly very easy to read font and short titles. 5 faces of real people Food Books Busy, multi colored covers All food,…

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Professional Service, Profit & Service

By Ginger Johnson | Mar 14, 2016

A few years ago I was invited to speak at various classroom audiences CWU. As it unfolded, I had a bit of time between classes so wandered around the building and found a library-esque room with a wall bookshelf of various academic text books and other books, including some on…

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Say No To Free Work

By Ginger Johnson | Mar 10, 2016

What do you expect to get when you work for someone? What can you reasonably anticipate when someone hires you or tells you they’d like you to do something for them – something that they value and desire and want accomplished? You expect to get paid, right? Yes. And of…

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Waste Free Marketing

By Ginger Johnson | Mar 8, 2016

So a marketer walks into a festival…..a chocolate festival in particular, to conduct flavor workshops. Okay, so it was me, happily so, at the OCF. (here’s a pre-fest video tip for you from The Local Dish) And in the wrap up and final clean up for the last of three…

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Your Marketing

By Ginger Johnson | Mar 3, 2016

“Our marketing is our employees doing their job well.” Wise words. Ask yourself today: What role do I play in our marketing? How do I best execute my work? What do I need to perform at my best for the entire whole? How do I continually evaluate and improve? Who…

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What Is Public Relations?

By Ginger Johnson | Feb 29, 2016

I came across an article I had torn out of a magazine entitled, “What Is Public Relations?” a while back. It’s an excellent question and – since you’re here on my Marketing focused site – bears expounding on to explain. Public Relations, commonly called PR, can be defined in a…

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The Power Of A Yellow Sweater

By Ginger Johnson | Feb 24, 2016

Yesterday I gave a talk on marketing yourself to a room full of college students, faculty and guests. It was the last in a series of Tech Talks at SOU partnered with SVTG, designed to give students valuable real world insight post programs & graduations. Mine differed from the core…

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“Your Feedback Is Very Important To Us…”

By Ginger Johnson | Feb 19, 2016

So why, then, do I feel so unimportant? United Airlines sent me a notice this morning to update my security clearance stuff. While I am in full agreement with reasonable safety measures, the questions they asked me to pick then provide an unyielding answer to in order to get into…

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