Stories and Examples of Everyday Connectivity

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What If

By Ginger Johnson | Jun 23, 2015

What if you had shared that piece of information you chose to hold back? What if you asked for the sale? What if you shared a personal experience that was relevant to their situation, not simply to tell a story? What if they asked you more questions and you didn’t…

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Before The Parade (Opportunity) Passes By

By Ginger Johnson | Jun 10, 2015

Yesterday I was happy to partner with a local Chamber of Commerce to offer a business marketing workshop. Specifically, the Ashland Chamber invited me to join them in presenting an hour-long conversation on Smart & Green Parade marketing. Getting business and organizational entity folks to get rid of the candy…

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Marketing Gold Dust

By Ginger Johnson | Jun 3, 2015

“UGC is marketing Gold Dust.” – Neil Witten, StoryStream This was among the many gems I have taken with me from the inaugural Whistler Bike conference. Hosted in gorgeous Whistler, British Columbia Canada, it was a remarkable endeavor which I found very successful on about every level. The folks at…

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TEDxNapaValley: A Hammer, Beer & Women

By Ginger Johnson | May 28, 2015
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What Makes A Speaker “Good”?

By Ginger Johnson | Apr 7, 2015

Hear yea, Hear yea! Hey…I’m talking to you…yes you. What makes a good speaker? Stated more succinctly, what makes a speaker attractive, engaging, and worth your ear time? There’s such a rush in listening to a truly talented speaker – they could be talking about anything. The best teachers are…

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Service and Experience

By Ginger Johnson | Apr 7, 2015

Many people mistake customer service for the customer experience.  Are you being served? What’s your experience? Let’s bust that wide open today and correct course. Customer Service: Service is what you give. It’s all the effort, thought, energy and actions you put forth into serving. The servant mentality is a…

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Why Gender Equity Is Important In Marketing

By Ginger Johnson | Apr 7, 2015

Think about it: when was the last time you noticed a printed advertisement? What was the message, the company, the item they were promoting? What about the last online ad you took notice of? Why did it linger in your grey matter? Was t a timely message? A striking image?…

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Inspiration

By Ginger Johnson | Apr 7, 2015

What does it take to inspire you? Who? What? Where? When? Why? The classic journalistic queries will take you a long ways towards figuring out what then inspires your customers. Starting with the knowledge of what inspires you, use that information forward to market your business. Look around – inspiration…

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Say What?? What Your Brand Is Saying

By Ginger Johnson | Apr 7, 2015

Communication often rates as the highest issue in a workplace. Marketing is communication. When you work towards the goal of healthy and productive communication your results in marketing are stronger and more effective. Let me explain. Say you’re having a conversation with a colleague at lunch one day. They mention…

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