Stories and Examples of Everyday Connectivity
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“Many of our clients cringe when they think about marketing their businesses; they believe their products and services should simply sell themselves. This is why I asked Ginger to deliver her What the Heck is Marketing? presentation. Her style was so engaging, funny, and personable. Afterwards, participants told me how…Read More
With a hat tip to the SBDC of Southern Oregon, I’ve been invited to present What The Heck Is Marketing?? today. Simply show up or register as desired. Like the topic? Need the topic? Book me now to present it to your crew, team, and audience. Marketing is an oft…Read More
How do you quantify brain power? When you hire someone, how do you wrap your own head around what their product is (brain power, knowledge, experience, enthusiasm) and what that’s worth? As a consultant, it’s a prescient question and one every business operator needs to think about. I think about…Read More
The last time you looked around, what sort of room to grow your brand did you notice? From your email signature to your business cards, billboards to hard copy mail, there’s loads of opportunity for those looking for it. Here’s the kicker: with so much noise assaulting us from millions…Read More
Which are you hoping for today: A near hit or a near miss? It’s the same concept as asking: are you going towards something or away from something? Your perspective has everything to do with your vantage point and hence your action. Knowing you can only control your self and…Read More
On Wednesday, I published what incidentally became Part 1 of today’s Part 2. Today I’ll explode the view, as promised. “The difference between management and leadership 1 Managers work to get their employees to do what they did yesterday, but a little faster and a little cheaper. 2 Leaders, on…Read More
There’s a lot of talk lately on Leadership. Leadership’s always been around, whether it’s had a title or not. It seems we want to lump Managers into the sheep herding category, feckless folks who simply are in place to follow orders, follow the drum beat, and follow (the) suit. Leaders,…Read More
Shoppers are savvy. Make every assumption of that positive. What seems to be naiveté sometimes is simply a lack of knowledge, available information, and assistance in getting the message. They’re smart. They’re just waiting so go help them out. In a really worthwhile article, Delving Into The Mind Of A…Read More
What’s your theme song? That’s right – what’s the ditty, jingle, number that describes who you are, what you do, why, and with whom? This morning for a business meeting with 30 seconds to make an impression, I took a popular culture jingle and reworded it to fit my message.…Read More
1. Send select targeted strategic hard copy mail to a well-managed list. 2. Practice Permission Marketing. 3. Follow the guidelines of the CAN-SPAM Act. 4. Regularly (quarterly, as instance demands) clean and manage your mail, email, etc. lists. 5. Only send email solicitations to people you have met and have…Read More
1. Send blind list mailings. 2. Practice non-permission marketing. 3. Violate the CAN-SPAM Act. 4. Never clean your lists – mail, email, all of them. 5. Send an unsolicited email and then offer “unsubscribe” from a list they didn’t subscribe to. 6. Send catalogs without request. 7. Sell, give, share,…Read More
Yesterday I was happy to partner with a local Chamber of Commerce to offer a business marketing workshop. Specifically, the Ashland Chamber invited me to join them in presenting an hour-long conversation on Smart & Green Parade marketing. Getting business and organizational entity folks to get rid of the candy…Read More
“UGC is marketing Gold Dust.” – Neil Witten, StoryStream This was among the many gems I have taken with me from the inaugural Whistler Bike conference. Hosted in gorgeous Whistler, British Columbia Canada, it was a remarkable endeavor which I found very successful on about every level. The folks at…Read More
Hear yea, Hear yea! Hey…I’m talking to you…yes you. What makes a good speaker? Stated more succinctly, what makes a speaker attractive, engaging, and worth your ear time? There’s such a rush in listening to a truly talented speaker – they could be talking about anything. The best teachers are…Read More
Many people mistake customer service for the customer experience. Are you being served? What’s your experience? Let’s bust that wide open today and correct course. Customer Service: Service is what you give. It’s all the effort, thought, energy and actions you put forth into serving. The servant mentality is a…Read More
Think about it: when was the last time you noticed a printed advertisement? What was the message, the company, the item they were promoting? What about the last online ad you took notice of? Why did it linger in your grey matter? Was t a timely message? A striking image?…Read More