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Amortizing Consultants
How do you quantify brain power? When you hire someone, how do you wrap your own head around what their product is (brain power, knowledge, experience, enthusiasm) and what that’s worth? As…
Real Estate For Your Brand
The last time you looked around, what sort of room to grow your brand did you notice? From your email signature to your business cards, billboards to hard copy mail, there’s loads…
Near Hit or Near Miss?
Which are you hoping for today: A near hit or a near miss? It’s the same concept as asking: are you going towards something or away from something? Your perspective has everything…
Are You Leading Or Managing: Round 2
On Wednesday, I published what incidentally became Part 1 of today’s Part 2. Today I’ll explode the view, as promised. “The difference between management and leadership 1 Managers work to get their…
Marketing: Are You Managing Or Leading And Does It Matter?
There’s a lot of talk lately on Leadership. Leadership’s always been around, whether it’s had a title or not. It seems we want to lump Managers into the sheep herding category, feckless…
Shoppers Aren’t Naive: They Simply Need Help
Shoppers are savvy. Make every assumption of that positive. What seems to be naiveté sometimes is simply a lack of knowledge, available information, and assistance in getting the message. They’re smart. They’re…
Learning In Public
“It takes a lot of guts to learn in public.” – S. Wilson Wilson’s right. When we put ourselves at the mercy of the public when learning something new, it’s a risk…
“My Favorite Word”
There is one word – My favorite – The very, very best. It isn’t No or Maybe, It’s Yes, Yes, Yes, Yes, YES! “Yes, yes, you may,” and “Yes, of course,” and…
Sing A Song Of Marketing
What’s your theme song? That’s right – what’s the ditty, jingle, number that describes who you are, what you do, why, and with whom? This morning for a business meeting with 30…
Filling Empty Space
When you have empty spaces around you, what do you fill them with? Let’s start with the spaces first: Where are they, what purpose do they perhaps serve, what could they do…
How To Market To New Customers
1. Send select targeted strategic hard copy mail to a well-managed list. 2. Practice Permission Marketing. 3. Follow the guidelines of the CAN-SPAM Act. 4. Regularly (quarterly, as instance demands) clean and…
How Not To Market To New Customers
1. Send blind list mailings. 2. Practice non-permission marketing. 3. Violate the CAN-SPAM Act. 4. Never clean your lists – mail, email, all of them. 5. Send an unsolicited email and then…
What If
What if you had shared that piece of information you chose to hold back? What if you asked for the sale? What if you shared a personal experience that was relevant to…
Before The Parade (Opportunity) Passes By
Yesterday I was happy to partner with a local Chamber of Commerce to offer a business marketing workshop. Specifically, the Ashland Chamber invited me to join them in presenting an hour-long conversation…
Marketing Gold Dust
“UGC is marketing Gold Dust.” – Neil Witten, StoryStream This was among the many gems I have taken with me from the inaugural Whistler Bike conference. Hosted in gorgeous Whistler, British Columbia…
What Makes A Speaker “Good”?
Hear yea, Hear yea! Hey…I’m talking to you…yes you. What makes a good speaker? Stated more succinctly, what makes a speaker attractive, engaging, and worth your ear time? There’s such a rush…
Service and Experience
Many people mistake customer service for the customer experience. Are you being served? What’s your experience? Let’s bust that wide open today and correct course. Customer Service: Service is what you give.…
Why Gender Equity Is Important In Marketing
Think about it: when was the last time you noticed a printed advertisement? What was the message, the company, the item they were promoting? What about the last online ad you took…
Inspiration
What does it take to inspire you? Who? What? Where? When? Why? The classic journalistic queries will take you a long ways towards figuring out what then inspires your customers. Starting with…
Say What?? What Your Brand Is Saying
Communication often rates as the highest issue in a workplace. Marketing is communication. When you work towards the goal of healthy and productive communication your results in marketing are stronger and more…
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