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Stories and Examples of Everyday Connectivity
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Sing A Song Of Marketing
What’s your theme song? That’s right – what’s the ditty, jingle, number that describes who you are, what you do, why, and with whom? This morning for a business meeting with 30 seconds to make an impression, I took a popular culture jingle and reworded it to fit my message.…
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Filling Empty Space
When you have empty spaces around you, what do you fill them with? Let’s start with the spaces first: Where are they, what purpose do they perhaps serve, what could they do better, and how sees them? If you have a room with no people in it, does it feel…
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How To Market To New Customers
1. Send select targeted strategic hard copy mail to a well-managed list. 2. Practice Permission Marketing. 3. Follow the guidelines of the CAN-SPAM Act. 4. Regularly (quarterly, as instance demands) clean and manage your mail, email, etc. lists. 5. Only send email solicitations to people you have met and have…
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How Not To Market To New Customers
1. Send blind list mailings. 2. Practice non-permission marketing. 3. Violate the CAN-SPAM Act. 4. Never clean your lists – mail, email, all of them. 5. Send an unsolicited email and then offer “unsubscribe” from a list they didn’t subscribe to. 6. Send catalogs without request. 7. Sell, give, share,…
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Before The Parade (Opportunity) Passes By
Yesterday I was happy to partner with a local Chamber of Commerce to offer a business marketing workshop. Specifically, the Ashland Chamber invited me to join them in presenting an hour-long conversation on Smart & Green Parade marketing. Getting business and organizational entity folks to get rid of the candy…
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Marketing Gold Dust
“UGC is marketing Gold Dust.” – Neil Witten, StoryStream This was among the many gems I have taken with me from the inaugural Whistler Bike conference. Hosted in gorgeous Whistler, British Columbia Canada, it was a remarkable endeavor which I found very successful on about every level. The folks at…
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What Makes A Speaker “Good”?
Hear yea, Hear yea! Hey…I’m talking to you…yes you. What makes a good speaker? Stated more succinctly, what makes a speaker attractive, engaging, and worth your ear time? There’s such a rush in listening to a truly talented speaker – they could be talking about anything. The best teachers are…
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Service and Experience
Many people mistake customer service for the customer experience. Are you being served? What’s your experience? Let’s bust that wide open today and correct course. Customer Service: Service is what you give. It’s all the effort, thought, energy and actions you put forth into serving. The servant mentality is a…
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Why Gender Equity Is Important In Marketing
Think about it: when was the last time you noticed a printed advertisement? What was the message, the company, the item they were promoting? What about the last online ad you took notice of? Why did it linger in your grey matter? Was t a timely message? A striking image?…
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Inspiration
What does it take to inspire you? Who? What? Where? When? Why? The classic journalistic queries will take you a long ways towards figuring out what then inspires your customers. Starting with the knowledge of what inspires you, use that information forward to market your business. Look around – inspiration…
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Say What?? What Your Brand Is Saying
Communication often rates as the highest issue in a workplace. Marketing is communication. When you work towards the goal of healthy and productive communication your results in marketing are stronger and more effective. Let me explain. Say you’re having a conversation with a colleague at lunch one day. They mention…
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