The Culture of Connectivity

The phone call went for almost two hours…well, it was a screen to screen long distance call, thanks to modern technology.

Two hours.

It flew by because the person across country who had made time for me was so engaged, glad to help and provide decades worth of experiential insight and support, specific suggestions and ideas for me.

She hardly knows me. And she chose to reach out, and give, give, give.


Because that’s the culture of connectivity.

Connectivity as I define it is:

connecting on purpose with a service mindset; to create and develop meaningful real relationships.

In addition to this person being a connector, she embodies the Spirit of Cavett. In her own words, she’s a real NSA’r.

I think she’s naturally giving and it aligns with the Spirit, making the combination all the more powerful.

What I’m learning about being a newbie to the NSA is that, if someone who’s involved (members and association staff) is truly in the mindset of plenty, then we’re all better for it. There’s a way we can all support each other, no matter where we’re at in our continuum of progress toward our service goal. There’s enough for everyone when we support each other.

She made me feel completely welcome and was sincerely interested in me. Again, she knows virtually nothing about me, with me knowing very little about her as well.

Well, that’s how the call started anyway.

It wrapped up much differently, with both of us hungry to keep the conversation going and growing. I offered to send her my books; she enthusiastically responded “YES!!” That action alone is a true gift.

See, when you write a book, it’s easy to feel like you’re the one to see its most incredible value…there’s a possibility that others won’t, that they won’t even be curious to crack open the cover to see if there’s something in it for them.

The culture of connectivity is true engagement, listening, asking thoughtful open-ended questions. It’s intelligence proactively shared with others who are keen to be part of the culture.

Proud to be a new member of the NSA.

Connectors are real, human, thoughtful, generous and curious. Healthy and successful cultures are built by people with these attributes.

The conversation with her yesterday, and all the preceding conversations with others attached to the NSA, has effectively blown  my mind to a territory of new possibilities.

Think of it this way: as humans, we want to assume other humans are good and will help us, just as we want to help them. While common sense isn’t common practice (thanks to Brendon!), we always hope and desire this groove of mutual support.

I’ve found that the culture of NSA is one of connectivity. And it’s been life changing: to have a whole world of people who I’m starting to meet and get to know and am eager to help as well be truly selfless, fun, smart and actively giving.

The culture of Connectivity is one we can all create, develop and foster. It’s better and stronger and more meaningful when others join us. The culture of connectivity is about finding your people.

To be clear: there are no limits to who Your People are demographically. In fact, demographics are irrelevant. What’s relevant is that the mindset of a connector is working actively to help others.

The person from that two-hour call? She’s my people. And I’m so utterly grateful to be connected with her.

So, find your people – connect with them, build the culture of connectivity you desire. They’re waiting, just as you are, just as we all are, for great things to happen by being with other people who seek the build a better world.

That’s what the culture of connectivity is to me.

What is it to you?

Connecting Vs Networking: What’s the Difference?

What’s the difference between Connecting and Networking?

I explain it here because there’s a critical difference you need to know.

So…why does it matter?

Good question. And it was one I was really struggling with…why do I not use the word ‘networking’? What was I stuck on??

I was stuck on the literal nature of the words:

  • Connecting is a verb. It’s an action, something you DO.
  • Network is a noun. It’s a thing, not an action.

What brought this front and center for me is a book I’m reading called The Connect Effect, Mike Dulworth. Mike was able to help me identify what the discrepancy is for me. (Thanks Mike!)

Having this sort of clarity – knowing the precise difference – is a life changer for me.

You connect to build a network, not the other way around.

I connect, I don’t network. The Connectivity Canon covers this ground as well.

Do you connect?

Let me know your thoughts – comment below or email me.

p.s. if you find this video helpful, there are dozens more on Connectivity on my YouTube channel...subscribe & share ~

What Three Things Connect You The Most?

Ask yourself: if I had to group the THINGS I did each day, toward my vision and my life’s work, into 3 basic groups, what groups would those be?

When I ask myself that, my three are Speak, Teach, Write.

How did I get to that clarity point? With an Org Chart.

A few years ago a client of mine brought the idea up in one of our conversations. They told me that in creating an Org Chart for their work, they clarified easily what fit and what didn’t.

It’s been a life changer for me to use and reference my Org Charts.

Org charts clarify your work.

Here’s a picture of the simple tool at work in my world HQ. ⇒

Simple is key for clarity and focus. 

At a recent conference I keynoted, I shared this tool. In the hours following the keynote, several people I spoke with indicated they found that piece of the talk to be of particular value. The tool is simple, easy and clear.

Start with the three main groups or categories of what means the most, then build out from there.

Here’s a video on how to create your own Org Chart.

This tool has been so important and effectively useful for me, I share it every chance I can.

Make one for yourself – and know the first few versions (and maybe for a while) will be messy. That’s totally real and expected. We have to go through some mud to get to the clarity we seek.

Want more on how to connect? The Connectivity Canon is a great resource as well.

More still? I’m available to come to you to deliver useful and effective talks. Call to tell me what you’re seeking.

Your Why Is Your Purpose

Your Why is your purpose – it’s your intention.

It’s what makes you move forward.

When I wrote the Connectivity Canon, I wanted to be superdupercrystalclear on what my Why was.

The world doesn’t need another book! What it needs is more connectivity.

More you and me, being together, learning how to communicate, learning how to get along.

Learning how to talk about the great stuff, the sticky stuff and everything in between.

When we know our Why, that becomes easier.

So, if it’s a challenge for you to get to know people, the Canon is a great place to start.

And the most important place to start is Your Why.

Why do you do what you do?

Why do you even think this might be important, why does it matter? When you know your why, it drives everything else.

If you need to get your own copy, here’s a link.

Please comment below and tell me what your Why is.

If you’re on LinkedIn, here’s a video of this post as well.

Reading Is Another Tactic For Connecting

If you’ve ever walked into a room – or you’re planning to walk into the room and you want to connect with people, and you don’t know what you can talk about, I’ve got a solution.

One word: Read.

Read a lot, read whatever you like, read for pleasure, read for information, read for education.

I’m a huge reader and I keep track of what I read.

Readers are leaders.

And readers are often Connectors.

Because it’s common ground. It’s a topic you can talk about. It’s safe. It’s interesting. It’s provocative.

So if you struggle with how to connect with somebody and what to talk about?

I’d highly encourage you to read!

You can see my entire list for 2018 (so far!) here.

Please share what you’ve read below or via email.

Connectivity Isn’t Complex – It’s Simple

Guess what??

Connectivity isn’t complex. It’s straight forward and simple.

Marti Barletta, long time colleague and mentor – and now friend – sums it up:

“Don’t make it complicated, Ginger. There’s too many people making things complicated.”

She’s right.

When we complicate a process or system or thinking, we ball up the works. We end up thwarting our own connecting endeavors. Here’s why.

If we’re a true connector, we posses and exercise a service mindset. Being in service to another person, cause, entity provides the way forward with excitement, enthusiasm and vigor. It’s a path we want to take, rather than one we feel we “should” or “have to.”

Connectors like to keep things simple. Connecting one person to another. Making a recommendation, introduction and suggestion. All in a service mindset. To really serve that person.

When you serve someone else, you end up serving yourself.

Do you do it with just anyone?

No, that’s where we can make things complicated.

We step into connecting and into being a Connector with full awareness (though not always understanding – that’s called faith) that we’ll be able to move things forward.

Connecting is simple. The framework is in the book:

  • Why
  • Mindset
  • First Move
  • Y In The Road
  • Pursue Your Path
  • Follow Up
  • Follow Through


Keep it simple, make it really happen. When you do, you’ll make the world a better place for your efforts.

Upcoming Events

Join me ~

Illinois Valley Rotary Club /Speaker of the day / 10.2 Wild River Pub, Cave Junction OR

SOREDI Summit / Speaking on Connectivity: The Human Side of Technology 10.5 White City OR

Workshop Connecting Tools: Connectivity + LinkedIn / 10.15 Medford OR

Book Party!! Everyone welcome Connectivity Canon / 2Hawk Winery / 10.15 Medford OR

Workshop 7 Elements of Connectivity / 10.18 Central Point OR ; Ribbon Cutting shortly before the event!

Rogue Gateway Rotary Club / Speaker of the day / 11.1 Grants Pass OR

Workshop Connecting Tools: Connectivity + LinkedIn / 11.5 Medford OR

LinkedInLocalEastValley / Guest Speaker / 11.14 Chandler AZ

S-E-V-E-N Networking meeting, visiting / 11.15 Chandler AZ

SOU School of Business Speaker Series / Speaker / 11.20 Ashland OR

Guest, BONUS Call episode with Maribel Jiminez, Your Dream Launch / invite only / 12.5

NE Growers & Brewers Conference / Keynote / 1.12-14.19  Lincoln NE

Workshop Connectivity: In-Person / Talent Public Library / 1.18.19 Talent OR

GirlsRock! / Instructor / 3.2.19 Grants Pass OR

Oregon Chocolate Festival / Presenter / 3.8 – 10 Ashland OR

Connectivity Canon: available 8/24

Good news everyone!!

The Connectivity Canon (book) is gong to be available in a matter of days….I’m soooooo excited to have completed this project. Here are three reasons why.

  1. Primary reason I wrote the book as to get clear on what my endeavors would focus on: Connectivity. Connectivity = creating and developing relationship in purpose with a service mindset. I needed to make sure I could clearly articulate what Connectivity is, for others to easily understand.
  2. A second reason is to provide a clear path for those who want to be connectors, and for those who want to improve their connecting abilities. It’s a real, in-person concept I am compelled to bring to many lives.
  3. To clarify that Connectivity is the way forward, for all of us. When we connect,w e can change the world for the better, in better ways. Connecting isn’t networking, by the way (which is covered in the book).

If this book and idea appeals to you, you can pre-order now by calling the HQ at 515.450.7757 (daytime, PDT). It’ll be for sale on-line shortly.

And when you’re in the market for me to come speak about Connectivity, to help you and your tribe learn about it and how to apply it, call me (same number).

A few coming events where the book will be available include:

Call today though if you’re ready to get your signed copies earmarked. They’re only $20/each + $3 shipping and CHOCK FULL of good thinkings and How-To.

What Are Your Expert Signposts?

Once in a while I read something that really resonates with me. Since I read so many books, often the resonation originates in a printed book.

One of those books for me this year is Brendon Burchard’s The Millionaire Messenger.  I first checked out the book at my local library, after a frolleague recommendation. Then, bought a copy. Had to have it. Needed to add it to my functional library at my HQ, write in it, return, refresh and reinvigorate.

In chapter 4, You: Advice Guru, I paused, read the Expert Signposts, and then kept going. I didn’t write the exercise, as he suggests. In reading the book the second time, it was time to execute.

Get comfy, read up, then write your own.

I highly recommend them as a personally clarifying and insightful opportunity to build and grow – yourself and your endeavors.

Expert Signposts

Five things I have learned about motivating myself and achieving my dreams are…

  1. Focus is key; I have to know what my specific focus is for motivation to matter
  2. Write things down & post them on my walls. When I see it, I’m more effective.
  3. My value is first; what people think of my value is secondary.
  4. Create a number for income I want to meet then exceed, reverse engineer it & break it into components, track via calendar.
  5. Let go of things that are not within the focus.

Five things I have learned about leading others and being a good team player are…

  1. Direct honesty rules the day.
  2. Diplomacy is in the room of progress.
  3. Be gracious, kind and polite.
  4. Avoid and walk away from toxicity, negative people and fool’s errands.
  5. Set the example, be an aspirational model.

Five things I have learned about managing money are…

  1. Money is a tool; we can build with it.
  2. Money allows a unique freedom.
  3. Money should be respected and utilized smartly including, when it works, treating yourself to its benefits as well as using it for requirements.
  4. It’s fun to give money to causes you believe in.
  5. Cash flow and revenue are two entirely different monkeys.

Five things I have learned about having a successful business are…

  1. Always be thinking ahead, have at least a loose plan of why you are doing what you do and how you’re going to do it.
  2. IGST reign supreme: Intention, Goals, Strategy, Tactics
  3. Have a singular vision; one priority. More than that muddies the waters and dramatically reduces progress.
  4. Call on other experts to support, help and assist.
  5. Givers gain works when everyone in the equation have bought in.

Five things I have learned about marketing a product or brand are…

  1. Marketing = communication.
  2. I love marketing; it makes me a strong connector.
  3. Marketing is necessary for every endeavor.
  4. No such thing as free or word-of-mouth; it all starts somewhere, there’s an investment of some sort.
  5. Consistency, redundancy and accuracy are fundamental to respect your audience and clients.

Five things I have learned about being a good partner in an intimate relationship are…

  1. Express affection often, in various ways, that are clear to your partner.
  2. Find ways to please them, in various facets of life together.
  3. Happy surprises are wonderful!
  4. Hug often, kiss frequently, sex should be fun and healthy. Appreciate each other fully.
  5. Tell them what you’re grateful as a habit – at least one thing every day.

Five things I have learned about spirituality or connecting with a higher power are…

  1. Everyone has their own way in doing so.
  2. There is no one way to be spiritual.
  3. Respect other peoples’ choices; inquire respectfully so you can learn.
  4. Read, listen, learn, participate in various ideologies to expand your own world.
  5. Peace and quiet are fundamental to contentment and happiness.

Five things I have learned about home decorating or fashion or organizing are…

  1. When I’m organized, I’m happier, more relaxed and can kick butt better.
  2. Find your own style, do it well, stick with it.
  3. Make your home your nest, your refuge, a place you want to be.
  4. Adjust all of these are you want and feel are needed.
  5. Complement others, often, on these very things when you’re compelled.

Five things I have learned about managing my life and being effective are…

  1. Go after what you really want, and who you want to serve.
  2. Be happy. It’s easier on your health and people gravitate toward happy people.
  3. Only do what moves you.
  4. Improve your vocabulary; it builds so many other things up.
  5. Respect others, go toward (rather than away from), and keep going.

What are your Expert Signposts? Learn more about what this has to do with anything else in life by reading his book.

FYI – I share this on my own free will, with no endorsement by Mr. Burchard. While I’d very much enjoy meeting him and growing a relationship, for now, I’m glad to share forward. Feel free to do the same.