Classic Connecting Tactic: Free Recipe Book (in the mail!)

Do you like tahini? That wonderfully luscious sesame seed butter, that separates and you get to stir it up and enjoy every spoon licking morsel? (okay, so now you know I really like it).

Well, I noticed on the can of the brand I’ve been buying that they offered a free recipe booklet to those who send them a request.

First, it made me smile.

Wow…. I’ve not seen that offered in a while….

Then, I got excited – HECK YEA, I’m sending for it.

So what arrived in the mail a few days ago: the recipe booklet!

My very own copy to read, devour and inspire my culinary endeavors (cooking’s one of my favorite things to do, especially for other people… hint hint…).

And I gotta tell you: this is a Classic Connecting Tactic. It’s a brilliant and simple marketing move.

You make the offer to the customer reading – and usually having bought – the package.

  • They need to take action to get the goodie; they do.
  • You get to see who’s paying attention and engaging with your brand.
  • They get a simple, functional and meaningful gift from the company.
  • Every time the customer uses it, you get a refresh of brand memory; and in this case, a very positive one!

I’m stoked to read it and see what’ll inspire me first.

So ask yourself: what Classic Connecting Tactic am I employing, to thank and engage and build long-term supports, clients and fans?

Mail isn’t old school; it’s Classic. And it works.

And now, it’s lunch time.