“What was great about Uncle Lenny was that….”

Thus started a story that helped an entire room build empathy, understanding and a new perspective.

It was a room full of good people – a business organization meeting. You know, the ones where you get together on a regular schedule, talk about your business and trade business cards?

Here’s what was different about this particular meeting.

The fine regular host was unable to attend, per some pro development. I knew she was looking for someone to help make it happen so I simply offered to take care of it.

The morning of the event arrived and I got it all set up, the room ready, snacks and bevies set out. People started arriving.

Since I was the host, I got right into it at the appointed time.

Tip: DONT waste time with housekeeping at the beginning of a meeting. That’s incredibly valuable fresh-attention-span time; use it wisely to engage everyone right away.

I started with a story. One about connecting and a challenge someone dear to me has, that I knew would be useful to share with the entire room.

Boom. It worked.

Once I was done and before I started calling on the others in the room to share (as the host is wont to do), I encouraged everyone to tell a story about themselves this time. What We Do is much less important and impactful and meaningful than saying, “I do this for this kind of client” or ” A great referral for me is….”

Bah. That’s networking. Old, stale, uninviting, ineffective.

Tell a story instead.

Story telling is connecting.

And we all want to feel connected.

So, what was great about Uncle Lenny? Simply telling us the story. It’s a prime example of when we share who we are, we connect. And Connectors change the world.

What story will you tell at your next connecting event?

p.s. Kindra’s book is fabulous in teaching about effective story telling – I have it & highly recommend you get a copy.