I’m sharing this story today because knowing your own WHY is crucial – dare I say, the floor – upon which you build your life and future.

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If you have a cape, where’s it at right now? What am I talking about, might you ask? Good question. I frequently jot notes to myself, written on various pieces of available paper which I then stash in my ‘writing ideas’ folder in my office. This comes from one of those notes. The original note…

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What does it take to inspire you? Who? What? Where? When? Why? The classic journalistic queries will take you a long ways towards figuring out what then inspires your customers. Starting with the knowledge of what inspires you, use that information forward to market your business. Look around – inspiration is everywhere. Start with yourself. …

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