What would you make of this email, if it landed in your inbox: “Hello Ginger, I hope you’re having a great Thursday so far. This is [name] from [X] Branding. I wanted to introduce myself, and let you know that your account has been reassigned over to me. In looking through our system, I noticed…

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Cobwebs are beautiful artworks by our arachnid friends. They can be sticky and cloudy, they can be thread-thin and glistening, they can be huge and they can be small. They amaze me in their construction and purpose. I often say my brain is like a sticky cobweb. It’s full of all sorts of everything in…

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To Blog, Or Not to Blog….is that a question? Well, it is if blog is used as a noun. It’s not if it’s a verb, wherein the sentence would be to blogging/blogged or not to blogging/blogged…which would seem silly and most definitely is not a question. Blogging, the act of writing an article for a…

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In cleaning and recycling old paperwork this week, I took several strolls down memory lanes. Lanes plural since different papers jogged different memories and ideas. The lane I’ll take right now come from a receipt we got from an automotive establishment, years ago. At this auto service, the subheading on the invoice states: General Manager…

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If the idiom goes, A picture is worth a thousand words, what is each of those words worth? Marketing is all about communications. Communication can be put forth by words, by pictures, by land and sea and….you get the idea. So what are the marketing words worth? What about the marketing picture – that’s that…

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Two months ago my beloved Belle met her final fate and we ended a very quickly dramatic evening of her demise. It’s an extremely difficult thing to do – to cut the power, to end the life of a family member, especially ones of the canine nature. They give us everything they have, whether we…

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“Ignorance + Inertia = Enemies of Business.” I heard this at the 2016 CBC and will agree with it in a Marketing capacity. Ignorance as an adult is selective. You can choose what you learn and absorb, just as you can ignore and dismiss what you don’t really want to know or learn. Inertia (sluggishness…

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The best businesses are in fully command of their marketing plan, including strategy and tactics. The people running those shows understand they need to: Have a marketing plan to follow. Provide the plan adequate resources, including dedicated staff and effort. Regularly seek expertise from various sources to care and maintain an effective marketing plan. The…

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I’m popping up this morning to make a special offer. Here’s the scoop & scope: Marketing Learning Lab: Going Deep into your Marketing Strategy & Tactics. The What, Why, How, When & Where of Building Your Marketing Success. Join me Wednesday June 22nd from 1 – 4 pm for a 3 hour ask-all-the-questions-you-want in-depth Marketing…

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“One group’s needs determine a basic shape, and then another group comes along and asks to alter the contours.” – NYT Sunday Magazine Keeping up with the changes in our world in real time is mind boggling at a minimum. What should I pay attention to? What can I ignore? What might be The Next…

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